THE BRIEF
When Netflix was preparing to launch their original series 13 Reasons, they reached out Adolescent to help them launch their controversial show. Netflix knew from their research that pre-launch the material was potential problematic for young viewers and their parents. Netflix needed to reachout to viewers in the United States, Canada and Australia with original content for each country.

13 REASONS WHY YOU MATTER
Our GenZ creators came up with a campaign approach that put kindness at the forefront with a series of branded content videos that would encourage action. In each video friends would reach out to their best friends and share a letter they had written to the other to express the 13 reasons they mattered.Thereby turning the show into anopportunity towards positive action.

DELIVERABLES
Adolescent delivered three different versions of 13 Reasons Why You Matter.