THE BRIEF
Starting in 2015 Adolescent was hired by Yowie World (a beloved Australian brand) to help them launch in the United States. Their goal was to raise awareness and drive sales by targeting youth ages 5 – 12 and their mothers.Yowie was a new entrant in the US market and needed to gain market share fast. Yowie can be found at Walmart, Walgreens, 7-Eleven, Safeway and other top retailers.

THE CAMPAIGN
We proposed a comprehensive multi-channel campaign.

DIRECTORS

Six GenZ creators were selected to direct the content for Yowie.

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BROADCAST AND DIGITAL CONTENT

Production of commercial spots for Yowie for multiple campaigns per year with teen directors.