By Katherine Williams

Young people are increasingly turning to social media channels for shopping, moving away from traditional retail. This makes apps like Instagram crucial for connecting with Gen-Z and Generation-Alpha consumers and maximizing your business profile. After all, 90% of accounts on Instagram follow at least one business. So how can you be successful on Instagram? Here are some key insights on how to use Instagram for business.

1. Use the shopping tab.

Young users want to see the brand profile connected to the product, and Instagram’s Shopping tab is the perfect space to sell. With one quick swipe, users can shift from a brand’s curated feed to its shop. With this in mind, the Shopping tab should show off your products in a creative, authentic, and aesthetically pleasing way. Young users especially want an integrated social-shopping experience rather than clicking through a website, making Instagram the ideal place to reach young consumers.


2. Reach out to influencers.

Instagram is a face-first platform, but that doesn’t mean businesses can’t be successful. Gen-Z and Gen-Alpha users pay attention to influencers more than celebrities, with over half of Gen Z reporting that they trust influencers for product recommendations. Authenticity is key to understanding Gen Z, making influencer marketing the perfect way to engage Gen-Z consumers.


3. Pay attention to your audience.

Instagram has several free tools that can help optimize your business profile. When using a business profile, you can view the demographics of your audience, including age, gender, and location. Understanding who is engaging with your content ensures that you are able to fine-tune your communication to better engage, say, 18-year-old women in New York or 24-year-old men in Oregon. This also allows you to see if your content isn’t reaching your ideal demographic, creating an opportunity to tailor your profile. Instagram is built for you to target a specific audience, so take advantage of the free tools available!


4. Utilize Instagram Stories.

The Instagram Stories tool is based on the design of Snapchat, another popular app with Gen Z and Generation Alpha. Instagram Stories allow users to swipe up on links you share and see more casual content, making users feel even more connected to your brand.


5. Stick to your brand image.

Users are most attracted to brands with a consistent image. Your business profile should have a curated feed that mixes content and advertisements, as this strategy ensures that users trust the brand. A specific visual aesthetic and communication style is key to staying true to your brand and building a loyal following.

Is your business looking for Youth creatives or Generation Z directors? Contact our Gen Z advertising agency in Los Angeles today so our team can help!