Insights
We harness the power of youth voices & opinions, and help you get answers straight from Gen Z.
Do your brand values align with Gen Z?
April 17, 2024
Gen Z is loud about what we care about; we believe that everything from what we wear to what we buy is a statement of who we are ...But where can brands find alignment with what Gen Z cares about?
5 Things You Need To Know About Gen Z And Brand Loyalty
March 29, 2024
When it comes to brand loyalty, Gen Z plays by new rules - the ones we set. But unlike past generations, Gen Z does brand loyalty differently - and notably, we’re never afraid to switch it up.
Tech And Youth: How Can Brands Use VR & AR Effectively To Connect With Young People
March 24, 2024
Gen Z has spoken: Alter reality, but don’t dupe it. The next great frontier for AR & VR? Advertising - specifically to Gen Z.