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Generation Z Online Shopping

By Irine Le The online shopping landscape for Generation Z has fundamentally…


Growth in Number of Black-Owned Businesses

By Katherine Williams It’s no secret that Gen Z is a progressive generation.…


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5 Gen Z Stats Businesses Should Know

By Katherine Williams It’s no secret that Gen Z is a powerful generation when…


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When Does Gen Z Start?

By Katherine Williams Generation Z is clearly unique. Growing up in a…


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How Brands Can Connect and Engage With Gen Z

By Katherine Williams Are you looking to engage Gen-Z consumers? Millennials…


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iGen Marketing

By Katherine Williams The generation born between roughly 1996 and 2012 is…


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Generation Z Branding

By Katherine Williams With over $143 billion in spending power in the U.S.…


5 Ways to Use Instagram for Business

By Katherine Williams Young people are increasingly turning to social media…


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5 Ways to Use TikTok for Business

By Katherine Williams With social media being a driving force behind…


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Top 5 Black Vloggers

By Katherine Williams With over 2 billion users, including 89% of Gen Z,…