THE RESULTS
In total Adolescent delivered 18 pieces of content.
10 for social, 7 for broadcast and a behind the scenes film.

THE BRIEF
Deutsch invited Adolescent to present our reel at the agency. After seeing Adolescent’s incredible youth created content they invited us to partner on a Back to School campaign for Target for broadcast and social media.

The entire campaign would be created by youth directors, writers and artists and overseen by Adolescent’s Executive Creative Director.

Behind the Scenes Production
Adolescent produced this campaign with 10 large scale sets, VFX and dozens of talent.

Client Testimonial
“The back to school campaign we partnered with Adolescent on was a great success. The story behind the story of the commercials being written and directed by youth has gathered a great deal of attention. The directorial work of Claire, Amelia and Jack was world class!”
– Mary Ellen Duggan,
Head of Production, Deutsch.