By Katherine Williams
Gen Z has revolutionized what it means to be a creator. More than ever, being a content creator is a legitimate career prospect, especially popular among Gen Z. The young members of Gen Z value entrepreneurship and individuality and rely on a variety of media channels in their day-to-day life. This makes content creators the most powerful figures in the Gen-Z community.
But what even is a content creator? These influential creators aren’t traditional writers or photographers. Instead, they’re skilled in multiple forms of media creation, especially in their ability to craft a personal brand around a specific niche. Gen Z loves content creators because they are authentic and unique.
Knowing the content creators that Gen Z loves is key to understanding Gen-Z culture, values, and mindset. Here are a few Gen-Z content creators you need to know.
1. Tatiana Ringsby,
is a content creator working across
YouTube, Instagram, and TikTok, in addition to running her own sustainable clothing company. With over 20 million likes on TikTok, almost half a million subscribers on YouTube, and over 300,000 Instagram followers, it’s no secret that she creates popular content. After coming out as bisexual, her content shifted from solely fashion and beauty to videos and TikToks about sexuality and self-love, with more of a focus on being true to herself. Her popularity shows just how much Gen Z cares about authenticity and unique content. Gen Z doesn’t relate to your standard beauty vlogger. Instead, Gen Z loves consuming content that makes them feel genuinely connected to the creator.
2. Myles Loftin is an Adolescent photographer and Instagram content creator. With over 75,000 Instagram followers and a portfolio spanning across big youth-focused companies like Urban Outfitters, Nylon, and VSCO, Loftin is popular among the Gen-Z community. As a Black queer person, his identity is wrapped up in his work, a relationship that has become even more popular among Gen Z. Members of Gen Z love content creators that show how their intersectional identity influences their experience. Gen Z is a personal branding-driven generation, making identity-focused content creators especially popular.
3. Sienna Mae Gomez, AKA Spicy Latina, is a TikTok content creator known for her body-positive attitude and fun dance routines. She soared to TikTok fame among Gen-Z TikTok users after posting a series of videos showing her dancing confidently without any posing or editing. Gen Z loves content creators that are authentic and relatable, so her lighthearted content appeals to Gen Z’s values of acceptance and individuality.