More than seven percent of Americans report identifying as LGBTQ, which has doubled over the past decade. This is largely because Gen Z is much more open to embracing different identities than past generations. In a recent survey, close to 20 percent of Gen Z participants identified as lesbian, gay, bisexual, transgender, or queer.
With about 72 million people considered part of Gen Z, this means that the Gen Z LGBTQ community is over 14.4 million people!
With such a large audience that has such great market influence and purchasing power, brands should make sure they are appropriately marketing to the LGBTQ community. This requires a particular approach of genuine inclusivity, since this audience can see right through transparent or false marketing messages.
You need to find the right LGBTQ marketing company for your business, and the BIPOC/LGBT marketers at Adolescent Content might be the best fit!
Marketing your business to the LGBTQ+ community can be a highly effective way to increase your customer base and build brand loyalty. However, it's essential to work with a marketing company that understands the unique needs and values of the LGBTQ+ community.
Here are some tips on how to find the right LGBTQ+ marketing company for your business.
The first step to finding the right LGBTQ+ marketing company is to do your research. Start by looking online for companies that specialize in LGBTQ+ marketing. Read reviews and testimonials from other businesses that have worked with them. Look for a company with a proven track record of success in this area.
When considering a potential marketing company, look for a diverse and inclusive team. A company that values diversity and inclusion is more likely to understand the unique needs and values of the LGBTQ+ community. Look for a company that has LGBTQ+ team members or has demonstrated support for the community in some way.
During your initial meetings with the marketing company, assess their knowledge of the LGBTQ+ community. Ask them about the latest trends and issues affecting the community. A marketing company that stays up-to-date on LGBTQ+ issues will be better equipped to create effective campaigns that resonate with the community. Consider the creativity and effectiveness of their past campaigns. Make sure that their work aligns with your brand values and goals.
Consider the approach that the marketing company takes to LGBTQ+ marketing. Are they focused solely on reaching a large audience, or do they prioritize creating campaigns that are sensitive to the needs of the community? Make sure the company's approach is in line with your brand values and the message you want to convey.
Finding the right LGBTQ+ marketing company for your business requires careful research and consideration. Look for a company that values diversity and inclusion, has a proven track record of success, and understands the unique needs and values of the LGBTQ+ community. With Adolescent Content handling your marketing, you can create effective campaigns that resonate with the community and grow your brand!
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