By Katherine Williams
Are you looking to grow your brand’s social media following? Or wondering how influencers gain millions of followers seemingly overnight? Or hoping to tap into an ever-growing teen market? Look no further than TikTok. With over 800 million active users worldwide, TikTok has become a platform for creators and brands to reach millions of Gen-Z and Generation-Alpha teens and young adults.
But how do you actually get these users to engage with your content and follow your profile? As a generation with an extremely short attention span, Gen Z needs to be immediately hooked on your content in order to hit that follow button. And while increasing followers can seem like an impossible puzzle to solve, there are a few key insights that will help your brand maximize your social media presence and reach a large audience.
First, you need to be active on TikTok. TikTok is an app that prioritizes constant usage, especially because nine out of ten users report scrolling through the app at least once a day. While you don’t want to post twenty dancing videos a day, you should be posting new, interesting content regularly, as well as liking and commenting on other creators’ and brands’ posts. Users want to follow brands that are actually part of the TikTok world, so make sure you are engaging with others’ content and posting videos regularly.
Growing TikTok followers, especially for small businesses, is also as easy as using popular hashtags. Branding your profile as it fits into a specific TikTok niche can help you engage with a specific audience. Gen Z loves to identify with specific “sides” of TikTok, so making unique content is key to building a following. Rather than just doing viral dances and expecting to gain millions of followers, the creators that have the most loyal following often use specific hashtags to show what kind of content they make. From daily vlogs tagged with #nyc and #fashionschool to LGBT+ users tagging their posts with #lgbt and #enby, using hashtags to show what niche you fit into is key to growing followers on TikTok. Even tags like #smallbusiness can help users find your profile!
Most importantly, staying authentic to your brand ensures that people will not only like your videos, but actually follow your profile. Creating a consistent, unique brand identity and sharing that on TikTok is the key to engaging Gen-Z users and growing your following on TikTok.