By Haley Chung
With billions of downloads globally, TikTok is an app that features bite-sized looping videos and is extremely popular within the Generation-Z and Generation-Alpha demographics. The app is becoming an increasingly popular platform for businesses to target their marketing—so here are the top 5 reasons why all brands should start using TikTok.
1. Active Global User Base
There are 1 billion active monthly users on TikTok, over 90% of which visit the app multiple times in one day. This results in users spending a whopping average of 52 minutes a day on the app! So not only are you marketing on a platform where millions of consumers are filing in every day, but they’re spending so much time on the app that there’s a high chance your content would reach them eventually.
2. Target Demographic
Over 41% of TikTok’s millions of users are aged between 16-24, and there are millions more under 30 that consistently use the app. Having your brand on TikTok can help you gain an understanding of what’s trending with millennials, Gen Z, and Gen Alpha, and have enhanced insight into their consuming habits. Even more, you’ll be creating content that you know will show up directly on your target demographic’s screens.
3. Collaborations with Influencers
It’s no secret that influencers are the key to younger generations’ hearts, and that’s no different on TikTok. The app has its own set of influencers, like the Hype House, a collective of the most popular content creators on the app. These influencers partner with brands like Dunkin Donuts and share their marketing content with millions of followers!
4. Brand Loyalty
Just like influencers do, brands on Tik Tok accrue thousands of followers and in turn, build a foundation of brand loyalty. For example, 445.6K people follow Chipotle’s TikTok account, actively watching their videos about burritos, while Kylie Cosmetics boasts a following of 1 million.
5. Getting Creative!
Lastly and maybe even most importantly, consistently producing content is a great way for your team to get creative and find new ways to reach consumers! You can adapt hashtag challenges to market your product or even start your own hashtag. Need help? Contact us to work with an Adolescent creator and get the ideas rolling!
If your business is looking to grow their TikTok account, contact our Generation Z advertising agency in Los Angeles today so our team can help!