how-different-brands-market-on-tiktok

How different brands market on TikTok

By Irine Le In the last year, TikTok has taken the world by storm. In 2018 and…


What is Generation Alpha?

By Irine Le Back in 2005, social researcher Mark McCrindle coined the term…


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Why TikTok matters to Gen Z

For many older members of Generation Z, hearing “TikTok” may remind them of the…


adolescent-advertising-agency-in-los-angeles-what-is-gen-z

What is Generation Z?

By Irine Le While stuck in the midst of the nightmare that is Bay Area…


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Gen Z Brands

By Hannah Yang Youth-oriented brands are an increasingly common fixture in…


adolescent-content-gen-z-is-going-vegan

Gen Z is going vegan

By Irine Le As a Generation Z college student, I am both proud and ashamed of…


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How brand values matter to Gen Z

By Irine Le Transparency and authenticity have completely transformed…


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What Appeals to the Digital Natives? A Guide to Advertising to Teenagers

By Sophia Moore Generation Z is notorious for its ability to navigate the new…


GEN Z Photographers

By Hannah Yang Looking for a Gen-Z photographer? One who knows exactly what now…


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How can TikTok Marketing Help My Business?

By Haley Chung With billions of downloads globally, TikTok is an app that…