By Katherine Williams
It’s no secret that Gen Z loves influencers. With 70% of Gen Z following at least one influencer on social media, these figures have not only social clout but financial influence as well. Gen Z often follows the product recommendations of influencers, making influencer marketing a popular strategy for engaging Gen-Z consumers. From posting sponsored content to sharing their favorite products, these Gen-Z brand ambassadors encourage followers to support a specific brand. Knowing who Gen Z is following and taking recommendations from is key to getting Gen Z to support your company and understanding the niche consumer trends of Gen Z. While there are thousands of influencers working with brands, here are the top 5 Gen-Z brand ambassadors on social media right now.
1. Emma Chamberlain
Emma Chamberlain, a YouTuber and Instagram influencer with millions of followers, is one of the most popular content creators among Gen Z. Time even named her one of the 25 most influential people on the planet. She has collaborated with brands such as Crap Eyewear, Dote, and Louis Vuitton, but her most recent venture is her new position as creative director and brand ambassador for the skincare brand Bad Habit. With such popularity among Gen Z, Chamberlain’s position with Bad Habit makes the company even more appealing to young consumers.
2. Charli D’Amelio
One of the most well-known TikTok creators on the app, Charli D’Amelio has over 100 million followers, giving her an enormous platform to reach Gen Z. When she and her sister Dixie signed a brand collaboration deal with Hollister, the brand’s TikTok page received over 2.5 billion views
in less than a week. D’Amelio’s role as a brand ambassador for Hollister clearly brought in engagement for both the brand and her own page, and she remains one of the most popular Gen-Z influencers on the internet.
3. Lily-Rose Depp
While Chanel may not seem like the most accessible brand for Gen Z, Lily-Rose Depp’s position as the face of the luxury brand is meant to make traditional, high-end fashion more appealing to young consumers. As a popular model and influencer among Gen Z, her high-fashion status draws Gen Z into a whole new age of name-brand fashion.
4. Addison Rae
In addition to partnering with American Eagle, Addison Rae is a spokeswoman and model for SKIMS, bringing Gen-Z clout to the Kardashian brand. With millions of followers on TikTok and Instagram, she encourages her fans to follow in her footsteps by supporting the SKIMS brand. Celebrity partnerships like these have lots of influence on social media, where she is one of the most popular creators.
5. James Charles
The makeup YouTuber and social media personality is a brand ambassador for CoverGirl, making him the brand’s first male ambassador. Gen Z loves self-expression and breaking down gender norms, making Charles the perfect fit for a refreshed business.
Is your business looking for Youth creatives or Generation Z directors? Contact our Gen Z advertising agency in Los Angeles today so our team can help!