By Irine Le

Back in 2005, social researcher Mark McCrindle coined the term “Generation Alpha” to describe a cohort of future children that would be born between the years 2010 to 2025.

Now that we’re in 2020, what’s so significant about Generation Alpha?

Generation Alpha is the first demographic cohort of people to be born solely in the 21st century. Many researchers have identified Generation-Alpha members as kids of Millennials, the cohort from 1980 to 1995.

In part of McCrindle’s research in 2019, he found that there are roughly 2.6 million Gen-Alpha members born weekly. The New York Times predicted that in 2025 when the demographic cohort is complete, this number will have grown to roughly 2 billion.

The presence of media and technology in shaping Generation Alpha’s identity is also what greatly sets it apart from previous demographic cohorts. For Generation Z, the preceding generation that claims the last of the ‘90s kids, defining cultural childhood events can range from the September 11th attacks to the iPhone unveiling in 2007.

Back in 2015, The New York Times predicted that Generation Alpha would grow up to be “the world’s most formally educated and technologically-supplied generation.”

Both the smartphone and social media are established cornerstones within Generation Alpha’s upbringing. Though Generation Alpha is our youngest and newest generation, many researchers, McCrindle included, believe that Gen Alpha will be our most tech-savvy demographic cohort to date.

When Gen Alpha started in 2010, the iPad was released, the iPhone had seen multiple upgrades, Facebook turned 6, and Instagram was born. In the ten years since the start of Gen Alpha, the world has seen monumental changes in technology. Even though Gen-Alpha members are still young in 2020, the oldest members being 10, that isn’t indicative of anything. McCrindle has predicted that in 2030, when we see the first wave of Gen-Alpha adults, they’ll make up about 11% of the workforce.

Whereas Millennials have vivid memories of watching their more famous peers on sketch TV shows like The Mickey Mouse Club and The Amanda Show that seem distant and far away, Gen Alpha has proved that with the right amount of tech-savviness, creativity, and passion, anyone can become the next big thing in their own house. Generation Alpha media includes TikTok and YouTube, meaning it’s easy for Gen-Alpha members to create videos, have fun, and connect with friends.

Technology and globalization are some of the most influential aspects of this demographic cohort. Through social media like Instagram, Twitter, and TikTok, people are connecting across the world, creating abundant opportunities for creativity and innovation. It’s obvious that Generation Alpha is growing up in a very unique and unprecedented period of history.

adolescent-los-anageles-advertising-agency-what-is-generation-alpha

If your business is looking to advertise to a Generation Alpha audience, contact our advertising agency in Los Angeles today so our team can help!