Many people think of college students as children with little power in the consumer market. The opposite is true - college students represent a significant market segment with considerable purchasing power. According to recent reports, college students spend over $60 billion each year on goods and services. This includes everything from textbooks and school supplies to entertainment and dining out.
Companies that can tap into this market can enjoy significant profits and build long-term relationships with college students and their parents, who might also be covering many purchases.
If you think your brand should connect with college students - you’re right. However, making a true connection with this demographic is getting more challenging for many established brands. Gen Z college students are much different than previous generations, and you need the right guidance on your marketing strategy.
Adolescent Content has a team of Gen Z marketers who know how to reach a diverse group of college students today. Talk to us to learn more!
Targeting college students is a critical component of many overall marketing strategies. There are several reasons why, including:
The significant purchasing power of this demographic
Their future earning potential
The influence they have on their peers
Marketing to college students can get your brand more business now, and it can also be an investment in the future. While college students may not have a lot of disposable income now, they represent a demographic with significant future earning potential.
Many college students will go on to earn high incomes in their chosen careers, making them valuable customers for years to come. By building brand loyalty among college students now, companies can lay the foundation for long-term growth and profitability.
Additionally, college students have a significant influence on their peers, making them valuable advocates for businesses. College students are often on top of cultural trends, and their opinions and recommendations can carry a lot of weight among their peers.
By targeting college students with marketing campaigns, companies can tap into this influence and turn college students into brand ambassadors online who can help spread the word about their products and services on various social media platforms.
College students are a demographic that is particularly receptive to new ideas and innovations. Many college students are still in the process of defining their identities and establishing their preferences, making them open to trying new products and services.
By targeting college students with innovative and creative marketing campaigns, companies can capture their attention and build brand recognition that can last well beyond their college years.
To effectively market to college students, you need to use the right platforms and put out content that grabs - and keeps - their attention. Using influencers and other marketing strategies can also boost your brand with the college-aged audience.
Contact Adolescent Content today to discuss how we can help your business.
© 2023 Adolescent Content, a Certified Women-Owned Business