For many older members of Generation Z, hearing “TikTok” may remind them of the popular and dance-able hit “Tik Tok” by Kesha that dominated the airwaves during their elementary and middle school days. But for the younger members and majority of Generation Z now, “TikTok” is a popular app that’s completely changed the way people share videos.
Whereas many older Gen-Z members remember Vine, the popular video-sharing app that packed humor into 6-second looped videos, TikTok is used for many different purposes beyond just socializing. Many brands and companies have found ways to utilize TikTok to promote their businesses, educate viewers, and advertise their listings.
There’s a reason why many brands and companies are choosing to use TikTok for advertising to get the word out to Generation Z: this app is extremely popular amongst this demographic. As of 2020, TikTok is available in 75 different languages and CNET, an American media site, found that TikTok was the 7th most downloaded app from 2010-2019.
Out of TikTok’s 500 million users, it is reported that 41% of these users are in the 16-24 age demographic.
Many brands have taken advantage of the different features of TikTok to create hashtag challenges and TikTok advertising in their videos. Large brands ranging from Chipotle, to Guess, to the NBA, and even The Washington Post have found ways to expand their viewer and audience outreach by using TikTok as a marketing tool.
Does your brand need TikTok Ads? Would you like to advertise on TikTok? Please contact us at Adolescent. We are a TikTok marketing agency in Los Angeles who are experts in TikTok influencer campaigns and have a big database of TikTok creators. Contact Us now so our team can help!
In my own experience, both as a budding TikTok user and a member of Generation Z, seeing the ways that brands have utilized TikTok for their audience outreach feels very transparent, and even personable. I remember once when I got completely lost down the rabbit hole of TikToks on The Washington Post. It feels almost oxymoronic to say “The Washington Post’s TikTok account.”
The famed American newspaper that literally broke the Watergate scandal that rocked American history, politics, and media in the ‘70s has a TikTok account full of memes? It sounds unlikely, but the Post’s TikTok account contains countless videos of the staff members participating in meme challenges around the office. Any TikTok user can see these videos, and it’s hilarious and great to see writers utilizing TikTok’s feature to morph their faces into Post Malone’s. It’s amazing to see that The Washington Post is just like us: they also love memes.
Beyond memes and hashtag challenges, companies also use TikTok for educational advertising reasons. Killer and a Sweet Thang, an online sexual health resource that aims to educate, discuss, and destigmatize different aspects of sexual health and love, uses TikTok to teach young people. On Instagram, KAAST recently reposted a TikTok educating viewers on normalizing vaginal health.
There are endless ways for companies to utilize the features of TikTok to create videos that reach Generation Z. From song overlays to green screens, it’s no wonder many companies are flocking to Tik Tok to create unique and hilarious videos to get their voices across to Generation Z.
Does your brand need TikTok marketing? Would you like to advertise on TikTok? Please contact us at Adolescent. We are a Tik Tok advertising agency in Los Angeles who are experts in TikTok influencer campaigns and have a big database of TikTok creators. Contact Us now so our team can help!