Adolescent's Raven Baker featured in Ad Age

Ad Age: Adolescent's Social Lead on Caitlin Clark Fever

May 15, 2024
Adolescent's Raven Baker featured in Ad Age

Adolescent Content's Social & Community Lead Raven Baker was featured in an Ad Age article about Caitlin Clark Fever, and how it is driving a new era of sports marketing.

“When advertisers enter the space, they should be sure to invest in it, not just for profit but to uplift and amplify women who have historically been overlooked and mislabeled as unmarketable,” said Raven Baker, social and community lead at Adolescent Content. “In the WNBA, a league where more than 70% of players are Black, it’s a choice to platform the same faces. Not addressing these gaps can alienate Gen Z and Gen Alpha fans, both old and new, who support brands that align with their principles.”

The full article is available here.