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TikTok is a valuable tool for your brand to reach Gen Z. Not only is the social media platform amongst the most popular for Gen Z, but it’s extremely easy for TikTok videos to go viral on both the app and other social media platforms.

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How to Reach Gen Z

By 2025, Gen Z is estimated to become the largest generation, making up 29% of the population; by the time Gen Z grows up, they should command an impressive 40% of the consumer market.

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Because every business is courting Gen Z, it can be tricky to figure out how to make yours stand out to this coveted cohort. Luckily, we’ve compiled a few tips for how to attract Gen Z to your business. 

How to Attract Gen Z to Your Business

I’d like to give a shoutout to my TikTok For You page for continuously keeping me in the loop with what Generation Z finds trendy now—whether it be food, clothing, television shows, movies, accessories, or even hobbies. With social media platforms like TikTok and Instagram, it’s easier than ever to see what’s currently trending or popular with Generation-Z members. Here are some across-the-board trends that Gen Zers have been partaking in recently that are unique and showcase how creative they are.

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With social media platforms like TikTok and Instagram, it’s easier than ever to see what’s currently trending or popular with Generation-Z members. Here are some across-the-board trends that Gen Zers have been partaking in recently that are unique and showcase how creative they are.


Gen-Z Trends

Adolescent Content is always curious about how companies are working to help Generation-Z members out when it comes to professional mentorship. If you’re interested in hiring more Gen-Z creatives, reach out to Adolescent to learn more!

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What Changes Are Coming with Gen Z Entering the Workforce

Millennials, 25 to 40 years old, and Gen Z, 6 to 24 years old, are a large presence in the workforce. How are they different in the workplace?

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Five ways that Gen Z differs from millennials in the workplace

Gen-Z spending priorities, Buying from smaller brands, Gen Zers are informed consumers, Financial responsibility, Influenced by social media presence

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Understanding Gen-Z Consumption Habits

Gen Z isn’t interested in continuing the exact trajectory of the current labor market. Gen Zers break career molds in a variety of ways, including focusing on self-advocacy, pushing the boundaries of the traditional workspace, and honing their entrepreneurial skills. 

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Gen Z isn’t interested in continuing the exact trajectory of the current labor market.

Gen Z and Breaking Career Molds

Considering Gen Z is the most online generation ever, it’s technically not too difficult to find them. 

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Where to Find Gen Z

A write up of products that are universally convenient and helpful to the Gen-Z student or worker trying to get through the day

Jamie Pearl Gen Z Products

By: Irine Le

As much as I hate to admit it, I do have an unnecessary habit of simply buying things I don’t need, especially when my bank account cannot entirely handle it. A lot of times, this is the result of popping into Target to buy a necessity like body wash—next thing you know, I’m leaving with two candles, a notebook, nail polish, and other things I don’t really need. But what are some things that are universally convenient and helpful to the Gen-Z student or worker trying to get through the day? These are some products I’ve found that help me immensely in school, at work, and in my personal life. 

HydroFlask (or any other sturdy, reusable water bottle)
Yes, we all remember the social media rage of HydroFlasks a few years back, but I swear by this one. Besides overspending, one of my worst habits is definitely not drinking enough water. Between running back and forth between classes and hanging out with friends, I often forget the importance of staying hydrated, which leads to dehydration kicking in and wondering why I’m even more tired. Water bottles are convenient to carry around, especially if you’re spending long periods of time outside. Reusable water bottles are a great way to be sustainable, and brands like Swell and Nalgene have great options. 

Headphones
After a year of Zoom classes and meetings, a nice pair of headphones can come in handy at any time. Whether it’s a pair of headphones with a microphone for virtual conversations, or noise-canceling ones for listening to your favorite songs and podcasts, headphones are something most Gen Zers own. 

Keurig (or any other portable, compact coffee maker)
As much as I would love to treat myself to an iced oat milk vanilla latte every morning, my bank account simply can’t handle that. Having a compact coffee maker, using my favorite coffee creamer, and adding some oat milk to my coffee every morning is almost good enough, and it’s definitely more cost-effective. Keurig has a one-pod mini coffee maker, but French presses or regular coffee makers are also great options to get your caffeine fix. I love having a French press and being able to buy coffee beans from local cafes, since it makes me feel like I can bring a little taste of those places to my own kitchen.

Generation-Z Products

Understanding the values that Gen Z cares about is the first key to unlocking this young generation’s potential as consumers and loyal brand followers. 

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Brands have to build particular trustworthy relationships with their Gen Z audience, very sensitive to brand values and ethics. 

How does a brand gain Gen Z trust

It’s no secret that smartphones have changed the world, especially the world of Gen Z. 

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Technology deeply influenced Gen Z as they carry their phones everywhere with them. How to manage this constant connexion especially at school ? 

Gen Z’s Use of smartphone in the classroom

As one of the most popular apps on the market today, TikTok has taken over the world of content creation and social media. 

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Tik Tok is boomming amongst Gen Z users because of its short content and the trends developing worlwide. 

How is Tik Tok influencing Gen Z? 

“Did the influencer kill the role model star?,” one blog headline reads. It may seem that way, especially given how much of Gen-Z culture revolves around influencers and social media content creators. 

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Gen Z consumers are loyal to brands and personnalities that match their values. To attract and keep their attention, you need to know who they look up to. 

Want to understand Gen Z? Find out who they admire.

It’s no secret that young people today are fully immersed in digital technology. Gen Z in particular, a generation that is growing up with no memory of the pre-technology days, is the most susceptible to the dangers of constant technology use.

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Generation Z is born with a smartphone in their hands and spend most of their time on it. It's a blessing and a curse at the same time as technology can be very time consuming and affect mental health. 

Helping youth set boundaries on technology

Gen Z is one of the most influential consumer demographics of recent years, with a spending power of $143 billion and a ubiquitous social media presence that has the power to shape where the internet goes next. 

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Generation Z consumers have a very unique way to choose their brand based on core values and ethic. They do require special communication campaigns as they are not sensitive to usual advertising.   

Generation Z Your kids and teens marketing plan strategy

In 2021, growing social media followers requires a different strategy that emphasizes authentic engagement with your community. 

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Developing a social media account requires a strong strategy, getting help from a specialized marketing agency helps.  

How to grow your social media followers

What are the traits that define Gen Z? Diverse? Progressive? Educated? Much attention has been given to Gen Z’s groundbreaking socioeconomic makeup, but Gen Z at its core is all about one thing: creativity.

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Generation Z is a highly creative one, with creators playing with different tools to build unique and immersive worlds. 

Gen Z - A generation of creatives

Gen Z moves to video-streaming services such as Netflix for their favorite TV shows and social media platforms for other entertainment, so does their buying power. 

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Generation Z Marketing Plan Strategy

Tik Tok growth went viral the past year for several reasons but particularly affected the Gen Z. 

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Say goodbye to Facebook and Twitter—there’s a powerful new media app taking over the internet. TikTok, a social platform on which users create and share short, seconds-long videos, is Gen Z’s new favorite app.

What does Tik Tok mean for Gen Z

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The category of “youth” is a broad one, encompassing multiple generations from Gen Alpha to Gen Z to younger millennials. However broad, this group is a desirable marketing target with a combined annual spending power of hundreds of billions of dollars. The common threads tying the “youth” demographic together are their media literacy and social media presence, both of which can be used to craft carefully personalized and targeted advertising campaigns.

How do you target youth in advertising 

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With members of Gen Z graduating college and entering the workforce, while others are taking on demanding creative endeavors while still in high school, it’s important to know what exactly these young creatives are looking for in a work environment. 

Gen Z and the Anti 9-5

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Gen Z can be picky about who it deems worthy of their dollar. Spending so much time online has rendered many of us able to see right through pandering or pretty-but-empty marketing material—we’re annoyed by brands that try too hard on TikTok, and we make fun of corporate tweets that flop.

How to get Gen Z to trust your brand

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Due to Gen Z’s digital-first approach to social interaction, it’s no surprise that the same mindset goes for their approach to sex and love. Dating among Gen Z often happens via apps like Tinder, Hinge, Grindr, and other online platforms. These apps are designed with young people in mind, built for easy interaction and immediate gratification. Although members of Gen Z are still meeting some of their partners in person, whether that be through school, work, or mutual friends, digital apps have taken over the world of dating.

Gen-Z Dating

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As social media continues to evolve, successful brands are reshaping how they engage with their followers and promote their content. Instead of simply selling goods and services, brands follow a new strategy that creates authentic engagement with their audiences. The result is that brands are more likely to have followers who consume not only the products they offer, but the social media content they provide.

How to grow a brand's social media following

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Gen Z is often heralded as the most progressive and diverse generation yet, but that’s not all that puts them at the forefront of social change. Gen Z is breaking boundaries particularly when it comes to religion and sexuality, showing major shifts in these cultural spheres. Generation Z is the least religious generation yet. About one third of Gen-Z young adults identify with no religion, compared with 23%, 17%, and 11% of those in Generation X, Baby Boomers, and the Silent Generation, respectively, according to a study conducted by Pew Research Center.

Gen Z is showing major shifts in religion and sexuality

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As a generation of digital natives, Gen Zers are no strangers to the extensive list of apps available today. From social media to games to news, there are apps for every young person’s interests. But Gen Z is also a discerning group, paying close attention to which apps are worth the hype and which will fade. Knowing which apps Gen Z loves using is key to connecting with this powerful demographic, whether that be through advertising or engaging with these platforms to better understand what is always going on in the Gen-Z world.

Top 5 new apps among Gen Z

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Generation Alpha is known as the individuals born after 2010, or better yet, the generation immersed in technology from birth. Alpha is the Greek word for “a,” the first letter of the alphabet. Generation Alpha members live up to their names because of their position in society: they’re the first to experience life online. 

How is Generation Alpha different?

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Generation Z has already made its mark, collectively disrupting the status quo and redefining what it means to be a consumer. This group of individuals was born between the years 1996 and 2010. Given their different needs and beliefs, they are becoming a powerful force in determining markets’ and businesses’ strategy.

What the statistics say about Generation Z

How to Become a Brand Ambassador

How to Become a Brand Ambassador. Social media has become a hub of brand ambassadors. Focus on creating quality content in your niche, Work on your personal brand, Grow (and interact with) your followers, Pick brands you align with, and Apply to be a brand ambassador. Brand ambassadors are human representations of a brand. They promote a company’s products using word of mouth and maintain their image in congruence with the brand. 

 How to Become a Brand Ambassador

Gen-Z social media trends. The rise of TikTok, Shifting influencer content, Social media as a discovery tool. Brands can now use social media to make users aware of their products, while current social media trends as a consequence of the pandemic go beyond amplified social media usage. 

Gen-Z social media trends

How to monetize on TikTok. TikTok’s Creator Fund, Brand deals, Advertise your business, Livestream, Grow and sell accounts, and Post compilations on YouTube. TikTok has become the epitome of entertainment. After its exponential growth in 2019, the loneliness of the pandemic further enticed Gen Z and millennials to the platform.

How to monetize on TikTok

Gen-Z marketing trends

Gen-Z marketing trends. Social media, Transparency, accountability, and action, and Personalization. Gen Z’s ability to maneuver the internet from multiple devices has rendered them more informed, and yet more desensitized to traditional ads. This means Gen Z pays the most attention to relevant, personalized, and attention-grabbing content. 

Top 5 Gen Z brand ambassadors. Emma Chamberlain, Charli D’Amelio, Lily-Rose Depp, Addison Rae, and James Charles. Is your business looking for Youth creatives or Generation Z directors? Contact our Gen Z advertising agency in Los Angeles today so our team can help!

Top 5 Gen Z brand ambassadors

Top 5 Male Directors.

Top 5 Male Directors. Martin Scorsese, Steven Spielberg, The Russo Brothers, George Lucas, and James Cameron. Is your business looking for Youth creatives or Generation Z directors? Contact our Gen Z advertising agency in Los Angeles today so our team can help!

Top 5 Male Directors

Gen-Z e-commerce influencers. Brands will often partner with Gen-Z influencers to make their products more appealing to the influencer’s Gen-Z followers. Collaborations between, for example, Emma Chamberlain and Louis Vuitton as well as Charli D’Amelio and Hollister helped to bring Gen-Z business to brands that might not have been as popular with Gen Z beforehand. Gen-Z e-commerce influencers help rejuvenate brands and make them more trendy in the social media age.

Gen-Z e-commerce influencers

A guide to kids advertising. Advertising to kids can seem tricky at first. How do you know what they like? Or what kinds of advertising they will respond to? Or even if it’s worth advertising to kids at all? In reality, kids have a lot of influence on the purchasing decisions of their parents, and even have enormous power in making their own decisions. From food to clothing to entertainment, kids control nearly $18 billion in spending power, primarily in the form of families’ purchases of consumer goods for their children. 

A guide to kids advertising

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Gen Z is the influencer generation. 61% of Gen Zers claim they base purchasing decisions off peers. This means that traditional channels of celebrity advertisements are not quite as effective with Gen Z. Shifting to micro-influencer marketing and user-generated content is much more appealing to Gen Z, who looks to their peers when deciding what to spend their money on. In the eyes of Gen Z, everyone, including their friends, is an influencer, so tapping into more local channels of influence will make your brand feel more genuine and trustworthy. Additionally, 76% of Gen Z follow an influencer on social media. This makes influencers one of the most direct connections to young social media users who love to see fresh brands that their peers are supporting.

Gen Z is the influencer generation

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Grow your business with Gen Z. With 54% of Gen Z hoping to one day start a business, this young generation is clearly committed to entrepreneurship and creativity. Not only does Gen Z hope to start businesses of their own, but they also love established small businesses and startups that have an engaging and unique brand. Connecting with Gen Z is a great way to expand your business among younger consumers and attract Gen Z as customers. If you’re looking to grow your business with Gen Z, here are a few insights into how you can succeed.

Grow your business with Gen Z

How to become a brand model. Brand Amabassador. Becoming a brand ambassador or brand model is a popular activity for Gen-Z social media users. Being a brand model is also a great way to take your Instagram or TikTok account to the next level while collaborating with brands you really love and care about. With that in mind, here are some tips for becoming the next brand model.

How to become a brand model

How Gen Z Could Influence Your Marketing. If you want to enlist the help of Gen Z to produce an eye-catching advertisement campaign, don't hesitate to reach out to us at Adolescent—we'll connect you with a talented, experienced creative who will help you reach thousands of Gen Zers.  

How Gen Z Could Influence Your Marketing

Gen Z Media

Gen Z Media. There has never been a generation with so many different types of media at its disposal. If you were to go back maybe 70 years, television was emerging as one of the more prominent pastimes, newspapers were being delivered to everyone's door, and radio shows were still extremely popular.

Black commercial photographers

Black commercial photographers. Black photography, after all, gives Black people a chance to see themselves outside of stereotypes. The stories of the Black community are vibrant, soulful, and deserve to be told. Their stories will eventually change the collective consciousness as to who a Black individual is. 


Top 5 Generation Z Most Trusted Brands. Glossier, Patagonia, Fenty Beauty, Goodwill, and Animal Crossing. If you need help making your brand more appealing to Gen Z, please don’t hesitate to reach out to us at Adolescent Content so we can connect you with one of our many talented creators. 

Top 5 Generation Z Most Trusted Brands

Generation Z’s Top 5 Favorite Memes. Woman Yelling at Cat Meme, The Blinking Guy Meme, The Confused Meme, The Virgin vs. The Chad Meme, and Spongebob meme. Who doesn’t love a great meme? That’s a rhetorical question, but the answer definitely wouldn’t be Gen Z. I’m sure it has something to do with being the first generation to grow up on the internet and with social media, but Gen Z has given us some of the best memes of our day. Here are five of their favorites. 

Generation Z’s Top 5 Favorite Memes

A Critique of HBO’s “Insecure”. By starring in movies like The Lovebirds and The Photograph and gracing the covers of magazines such as Cosmopolitan, Essence, and Glamour, Issa Rae has cemented her status as celebrity royalty. But even before reaching this stage in her career, she’d been making Gen-Z audiences laugh-cry while watching her HBO show, Insecure. 

A Critique of HBO’s “Insecure”

Top Issues for Generation Z. Universal healthcare, Black Lives Matter, Diversity, #MeToo movement, and Cancel student debt. Generation Z has proven to be one of the most politically active and socially aware generations since the 1960s. It’s important to keep this in mind when advertising to them, as they aren’t afraid to start a social media campaign against your company if they think you don’t care enough about the current political issues that they organize against.

Top Issues for Generation Z

Generation Z Takes in Information Instantaneously. With an attention span of only eight seconds, Gen Z has the shortest attention span of any generation in history. Being digital natives who have grown up with constant access to social media and the internet, Gen Z is full of teens and young adults that communicate primarily through memes, seconds-long TikTok videos, and shortened internet language. Additionally, 92% of Gen-Z users report being online daily. 

Generation Z Takes in Information Instantaneously

How to grow TikTok followers

How to grow TikTok followers? Are you looking to grow your brand’s social media following? Or wondering how influencers gain millions of followers seemingly overnight? Or hoping to tap into an ever-growing teen market? Look no further than TikTok. With over 800 million active users worldwide, TikTok has become a platform for creators and brands to reach millions of Gen-Z and Generation-Alpha teens and young adults.

Marketing in the Gen Z World. Gen Z, making up 24.3% of the U.S. population and on track to be the most diverse generation in US history by 2024, is a powerful and unique group of young individuals—and it’s important to understand how Gen Z is revolutionizing the way that brands communicate with consumers. Gen Z is the social media generation, and they view platforms like Instagram and TikTok as the primary way to discover new creators and brands.

Marketing in the Gen Z World

Generation Z Online Shopping. The online shopping landscape for Generation Z has fundamentally changed in the last couple of years, due to the rise of social media and the focus on more sustainable fashion choices. There are many factors that affect how Generation Z has approached online shopping in recent years. 

Generation Z Online Shopping

Growth in Number of Black-Owned Businesses. It’s no secret that Gen Z is a progressive generation. From climate change to reproductive justice to gender equality, Gen Z is committed to social justice and a variety of progressive issues. For example, movements like the March for Our Lives and Black Lives Matter are largely driven by Gen-Z activists. With the rise of the Black Lives Matter movement, Gen Z has been at the forefront of racial justice protests, especially on social media. 

Growth in Number of Black-Owned Businesses

5 Gen Z Stats Businesses Should Know. Gen Z has a U.S. spending power of $143 billion. 61% of Gen Zers claim they base purchasing decisions off peers. 68% also said that they expect brands to contribute to society. 77% of Gen Z says that they feel more positively toward a brand when they promote equality on their social media channels. 65% try to learn the origins of anything they buy.

5 Gen Z Stats Businesses Should Know

When Does Gen Z Start? Generation Z is clearly unique. Growing up in a fast-paced world of constant connectivity and technological innovation, members of Gen Z could not be more different from their millennial and Generation-Alpha counterparts. But who even is Gen Z? When does Gen Z start? Are they five or 25 years old? Understanding the age range of Gen Z helps brands engage with young people in a more authentic and knowledgeable way. 

When Does Gen Z Start?

How Brands Can Connect and Engage With Gen Z. So how can your brand connect with Gen-Z consumers? You need to start with the right channels. Unlike millennials, who use Facebook and Twitter for communication, Gen Z loves social media apps like Instagram and TikTok, making social media marketing campaigns the key to getting Gen Z’s attention. Gone are the days of traditional billboard advertisements and infomercials; Gen Z is completely revolutionizing the platforms of connection and consumption. 

How Brands Can Connect and Engage With Gen Z

iGen Marketing. The generation born between roughly 1996 and 2012 is often called Generation Z, but there’s another name for this group of young adults: iGen. Because most members of iGen haven’t known a world without Apple products and the internet, the name is quite fitting. With so much of iGen culture happening through social media and entertainment platforms, understanding iGen’s virtual world is key to tapping into this new market.

iGen Marketing

Generation Z Branding. Brands need to take a close look at what kind of branding strategies can help engage Gen Z. Here are a few important insights about Generation-Z branding.

Generation Z Branding

5 Ways to Use Instagram for Business. Use the shopping tab, Reach out to influencers, Pay attention to your audience, Utilize Instagram Stories, and Stick to your brand image. 90% of accounts on Instagram follow at least one business. So how can you be successful on Instagram? Here are some key insights on how to use Instagram for business.

5 Ways to Use Instagram for Business

5 Ways to Use TikTok for Business. Advertise on Tiktok. Tiktok marketing. Incorporate personal branding, Show off your products, Show the process, Participate in trends, and Find your niche. Tiktok Ad campaign

5 Ways to Use TikTok for Business

Top 5 Black Vloggers

Top 5 Black Vloggers. Jenelle Eliana is a vlogger known for her videos about living in a van. Aaliyah Jay is a beauty and fashion vlogger with a loyal following of almost 1.5 million subscribers. Shameless Maya isn’t your average vlogger.
The Black Hokage is a gaming vlogger with almost 150 million views across his videos. Jackie Aina is not only an amazing beauty vlogger but also an advocate for representation of Black women in the beauty industry.

Tatiana Ringsby

Gen Z Content Creators You Need to Know. Tatiana Ringsby, Myles Loftin, and Sienna Mae Gomez, AKA Spicy Latina. Being a content creator is a legitimate career prospect, especially popular among Gen Z. The young members of Gen Z value entrepreneurship and individuality and rely on a variety of media channels in their day-to-day life. This makes content creators the most powerful figures in the Gen-Z community.

Gen Z Content Creators You Need to Know

Generation Z as consumers

Gen Z as consumers. Born between 1995 and 2012, Generation Z is estimated to comprise a population of more than 2 billion people, who collectively boast an astonishing $143 billion dollars in purchasing power. Given that they have grown with the internet boom, the way they communicate, acknowledge, and interact with brands has shifted in comparison to previous generations. This upbringing has consequently brought about differences in the way Gen Z behaves as consumers.

Gen Z as consumers

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How does Gen Z shop? Gen Z can be considered the "mobile-first generation," with a 60% increase in the use of mobile phones compared to previous generations. This has also resulted in the use of mobile apps for shopping purposes, with social media being a catalyst for brand discovery: 78% of Gen Z say social media is their go-to resource for learning about companies.

How does Gen Z shop? 

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How do you write an advertisement for teens and kids? When it comes to advertising to children and kids, the implications of this change are often overlooked. While the differences in targeting teens and children aren’t too vast, there are some differences to account for when writing advertisements for the two audiences.


How do you write an advertisement for teens and kids?

Top 5 Generation Z Social Media Platforms. TikTok, Instagram, Twitter, Snapchat, and YouTube. For many Generation-Z members, social media has had a considerable presence in their adolescent years. Here are five different social media apps that are very popular amongst this cohort of digital natives.

Top 5 Generation Z Social Media Platforms

Generation Z Years. Generation Z’s start year is around 1996, which is only a couple years before the start of the new millennium, 2000. For many, the idea of the new millennium marked the possibility of new changes and societal and technological advancements. Generation Z succeeds Millennials, but precedes Generation Alpha. The Pew Research Center has consistently defined the start and end birth years for Generation Z as 1996 and 2010. 


Generation Z Years

Top 5 Generation Z Actors. Zendaya, Yara Shahidi, Caleb McLaughlin, Amandla Stenberg, and Tom Holland. Adolescent Content is highlighting five Gen-Z actors who are significant, both on and off screen.

Top 5 Generation Z Actors

How YouTubers Sell Things To Children And Get Away

How YouTubers Sell Things To Children And Get Away With It. Nowadays, children are being sold products right under their noses on platforms like YouTube. One of the most lucrative content tags is unboxing videos—people unboxing new products and testing them out.  


How YouTubers Sell Things To Children And Get Away With It

Decoding Gen Z. The members of older generations love to look down upon their younger counterparts—it’s a cycle that has repeated itself since the beginning of time, and there is no end in sight. In the ‘80s, the Silent Generation labeled Baby Boomers “narcissistic”; Baby Boomers went on to claim that Gen Xers were “disobedient”; Gen Xers declared that their millennial children were “unmotivated,” and so on.

Decoding Gen Z

POC Directors you should know about

POC Directors you should know about. Ava DuVernay is an American filmmaker, director, producer, and writer who has rightfully become a household name. Ryan Coogler is a director and screenwriter from the Bay Area, who has directed award-winning films such as Fruitvale Station and Marvel’s Black Panther. Yong Kim is a Korean-American independent filmmaker and director whose versatile talent spans directing films, television, and music videos.

Top 5 Ways to Support Black Talent. Hire Black Talent, Follow Black talent on social media platforms, Support Black brands, Watch movies with Black casts and crew, and Donate to nonprofits that support Black youth.

Top 5 Ways to Support Black Talent

Generation Z Consumer Behavior

Generation Z Consumer Behavior. Are you looking to expand your reach and target Gen-Z consumers? To understand Gen-Z consumer behavior? Who is Gen Z anyways? Generation Z is the cohort that follows millennials, and is generally accepted as anyone born between the mid-to-late 1990s and early 2010s. They’re the first generation to grow up with the internet, with some Gen Zers never knowing a life without the internet. As a group with $143 billion spending power in the U.S. alone, they’re definitely a huge group to which your brand should be marketing. 

Which Generation Shops Online the Most? The online shopping landscape for Generation Z has fundamentally changed in the last couple of years, due to the rise of social media and the focus on more sustainable fashion choices. In recent years, Generation Z online shopping is ranging in age from teens to young adults in their 20s, has started to denounce the fast-fashion industry due to its harmful environmental implications. 

Which Generation Shops Online the Most?

How to Reach Millennials and Gen Z. Social media is quickly becoming the primary mode of media that Millennials and Gen Z are consuming. It's where they get their news, workout plans, and #inspo while still being able to connect with their friends and people across the world. As such, many brands are now doing marketing campaigns exclusively meant for social media platforms like Instagram or Twitter. 

How to Reach Millennials and Gen Z

5 Black Directors You Need to Know. Spike Lee, Ava DuVernay, Jordan Peele, Boots Riley, and Barry Jenkins. In the spirit of decolonizing the film industry, we offer a list of Black directors we all must know. You’ll laugh, you’ll cry, and you’ll certainly learn something.

5 Black Directors You Need to Know

10 Shocking Statistics About Generation Z’s Consumption Habits. 85% say they use YouTube, 72% use Instagram, and 69% use Snapchat. Facebook is less popular with teens—51% say they use the platform. And this research study doesn’t account for TikTok, which is the most downloaded app of the year across all generations.
About 65% of Gen-Z consumers try to learn the origins of the things they buy, including where they’re made and what they’re made from, and about 80% of Gen Z refuses to buy products from companies involved in a scandal.