Adolescent Content Gen Z Ad Agency in Los Angeles Blog of Generation Z. Adolescent is a global gen Z creative consultancy and content studio. We help brands successfully connect with Gen Z. Generation Z Markting Agency

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How to Become a Brand Ambassador

How to Become a Brand Ambassador. Social media has become a hub of brand ambassadors. Focus on creating quality content in your niche, Work on your personal brand, Grow (and interact with) your followers, Pick brands you align with, and Apply to be a brand ambassador. Brand ambassadors are human representations of a brand. They promote a company’s products using word of mouth and maintain their image in congruence with the brand. 

 How to Become a Brand Ambassador

Gen-Z social media trends. The rise of TikTok, Shifting influencer content, Social media as a discovery tool. Brands can now use social media to make users aware of their products, while current social media trends as a consequence of the pandemic go beyond amplified social media usage. 

Gen-Z social media trends

How to monetize on TikTok. TikTok’s Creator Fund, Brand deals, Advertise your business, Livestream, Grow and sell accounts, and Post compilations on YouTube. TikTok has become the epitome of entertainment. After its exponential growth in 2019, the loneliness of the pandemic further enticed Gen Z and millennials to the platform.

How to monetize on TikTok

Gen-Z marketing trends

Gen-Z marketing trends. Social media, Transparency, accountability, and action, and Personalization. Gen Z’s ability to maneuver the internet from multiple devices has rendered them more informed, and yet more desensitized to traditional ads. This means Gen Z pays the most attention to relevant, personalized, and attention-grabbing content. 

Top 5 Gen Z brand ambassadors. Emma Chamberlain, Charli D’Amelio, Lily-Rose Depp, Addison Rae, and James Charles. Is your business looking for Youth creatives or Generation Z directors? Contact our Gen Z advertising agency in Los Angeles today so our team can help!

Top 5 Gen Z brand ambassadors

Top 5 Male Directors.

Top 5 Male Directors. Martin Scorsese, Steven Spielberg, The Russo Brothers, George Lucas, and James Cameron. Is your business looking for Youth creatives or Generation Z directors? Contact our Gen Z advertising agency in Los Angeles today so our team can help!

Top 5 Male Directors

Gen-Z e-commerce influencers. Brands will often partner with Gen-Z influencers to make their products more appealing to the influencer’s Gen-Z followers. Collaborations between, for example, Emma Chamberlain and Louis Vuitton as well as Charli D’Amelio and Hollister helped to bring Gen-Z business to brands that might not have been as popular with Gen Z beforehand. Gen-Z e-commerce influencers help rejuvenate brands and make them more trendy in the social media age.

Gen-Z e-commerce influencers

A guide to kids advertising. Advertising to kids can seem tricky at first. How do you know what they like? Or what kinds of advertising they will respond to? Or even if it’s worth advertising to kids at all? In reality, kids have a lot of influence on the purchasing decisions of their parents, and even have enormous power in making their own decisions. From food to clothing to entertainment, kids control nearly $18 billion in spending power, primarily in the form of families’ purchases of consumer goods for their children. 

A guide to kids advertising

adolescent-content-Gen-Z-is-the-influencer-generation

Gen Z is the influencer generation. 61% of Gen Zers claim they base purchasing decisions off peers. This means that traditional channels of celebrity advertisements are not quite as effective with Gen Z. Shifting to micro-influencer marketing and user-generated content is much more appealing to Gen Z, who looks to their peers when deciding what to spend their money on. In the eyes of Gen Z, everyone, including their friends, is an influencer, so tapping into more local channels of influence will make your brand feel more genuine and trustworthy. Additionally, 76% of Gen Z follow an influencer on social media. This makes influencers one of the most direct connections to young social media users who love to see fresh brands that their peers are supporting.

Gen Z is the influencer generation

adolescent-content-Grow-your-business-with-Generation-Z

Grow your business with Gen Z. With 54% of Gen Z hoping to one day start a business, this young generation is clearly committed to entrepreneurship and creativity. Not only does Gen Z hope to start businesses of their own, but they also love established small businesses and startups that have an engaging and unique brand. Connecting with Gen Z is a great way to expand your business among younger consumers and attract Gen Z as customers. If you’re looking to grow your business with Gen Z, here are a few insights into how you can succeed.

Grow your business with Gen Z

How to become a brand model. Brand Amabassador. Becoming a brand ambassador or brand model is a popular activity for Gen-Z social media users. Being a brand model is also a great way to take your Instagram or TikTok account to the next level while collaborating with brands you really love and care about. With that in mind, here are some tips for becoming the next brand model.

How to become a brand model

How Gen Z Could Influence Your Marketing. If you want to enlist the help of Gen Z to produce an eye-catching advertisement campaign, don't hesitate to reach out to us at Adolescent—we'll connect you with a talented, experienced creative who will help you reach thousands of Gen Zers.  

How Gen Z Could Influence Your Marketing

Gen Z Media

Gen Z Media. There has never been a generation with so many different types of media at its disposal. If you were to go back maybe 70 years, television was emerging as one of the more prominent pastimes, newspapers were being delivered to everyone's door, and radio shows were still extremely popular.

Black commercial photographers

Black commercial photographers. Black photography, after all, gives Black people a chance to see themselves outside of stereotypes. The stories of the Black community are vibrant, soulful, and deserve to be told. Their stories will eventually change the collective consciousness as to who a Black individual is. 


Top 5 Generation Z Most Trusted Brands. Glossier, Patagonia, Fenty Beauty, Goodwill, and Animal Crossing. If you need help making your brand more appealing to Gen Z, please don’t hesitate to reach out to us at Adolescent Content so we can connect you with one of our many talented creators. 

Top 5 Generation Z Most Trusted Brands

Generation Z’s Top 5 Favorite Memes. Woman Yelling at Cat Meme, The Blinking Guy Meme, The Confused Meme, The Virgin vs. The Chad Meme, and Spongebob meme. Who doesn’t love a great meme? That’s a rhetorical question, but the answer definitely wouldn’t be Gen Z. I’m sure it has something to do with being the first generation to grow up on the internet and with social media, but Gen Z has given us some of the best memes of our day. Here are five of their favorites. 

Generation Z’s Top 5 Favorite Memes

A Critique of HBO’s “Insecure”. By starring in movies like The Lovebirds and The Photograph and gracing the covers of magazines such as Cosmopolitan, Essence, and Glamour, Issa Rae has cemented her status as celebrity royalty. But even before reaching this stage in her career, she’d been making Gen-Z audiences laugh-cry while watching her HBO show, Insecure. 

A Critique of HBO’s “Insecure”

Top Issues for Generation Z. Universal healthcare, Black Lives Matter, Diversity, #MeToo movement, and Cancel student debt. Generation Z has proven to be one of the most politically active and socially aware generations since the 1960s. It’s important to keep this in mind when advertising to them, as they aren’t afraid to start a social media campaign against your company if they think you don’t care enough about the current political issues that they organize against.

Top Issues for Generation Z

Generation Z Takes in Information Instantaneously. With an attention span of only eight seconds, Gen Z has the shortest attention span of any generation in history. Being digital natives who have grown up with constant access to social media and the internet, Gen Z is full of teens and young adults that communicate primarily through memes, seconds-long TikTok videos, and shortened internet language. Additionally, 92% of Gen-Z users report being online daily. 

Generation Z Takes in Information Instantaneously

How to grow TikTok followers

How to grow TikTok followers? Are you looking to grow your brand’s social media following? Or wondering how influencers gain millions of followers seemingly overnight? Or hoping to tap into an ever-growing teen market? Look no further than TikTok. With over 800 million active users worldwide, TikTok has become a platform for creators and brands to reach millions of Gen-Z and Generation-Alpha teens and young adults.

Marketing in the Gen Z World. Gen Z, making up 24.3% of the U.S. population and on track to be the most diverse generation in US history by 2024, is a powerful and unique group of young individuals—and it’s important to understand how Gen Z is revolutionizing the way that brands communicate with consumers. Gen Z is the social media generation, and they view platforms like Instagram and TikTok as the primary way to discover new creators and brands.

Marketing in the Gen Z World

Generation Z Online Shopping. The online shopping landscape for Generation Z has fundamentally changed in the last couple of years, due to the rise of social media and the focus on more sustainable fashion choices. There are many factors that affect how Generation Z has approached online shopping in recent years. 

Generation Z Online Shopping

Growth in Number of Black-Owned Businesses. It’s no secret that Gen Z is a progressive generation. From climate change to reproductive justice to gender equality, Gen Z is committed to social justice and a variety of progressive issues. For example, movements like the March for Our Lives and Black Lives Matter are largely driven by Gen-Z activists. With the rise of the Black Lives Matter movement, Gen Z has been at the forefront of racial justice protests, especially on social media. 

Growth in Number of Black-Owned Businesses

5 Gen Z Stats Businesses Should Know. Gen Z has a U.S. spending power of $143 billion. 61% of Gen Zers claim they base purchasing decisions off peers. 68% also said that they expect brands to contribute to society. 77% of Gen Z says that they feel more positively toward a brand when they promote equality on their social media channels. 65% try to learn the origins of anything they buy.

5 Gen Z Stats Businesses Should Know

When Does Gen Z Start? Generation Z is clearly unique. Growing up in a fast-paced world of constant connectivity and technological innovation, members of Gen Z could not be more different from their millennial and Generation-Alpha counterparts. But who even is Gen Z? When does Gen Z start? Are they five or 25 years old? Understanding the age range of Gen Z helps brands engage with young people in a more authentic and knowledgeable way. 

When Does Gen Z Start?

How Brands Can Connect and Engage With Gen Z. So how can your brand connect with Gen-Z consumers? You need to start with the right channels. Unlike millennials, who use Facebook and Twitter for communication, Gen Z loves social media apps like Instagram and TikTok, making social media marketing campaigns the key to getting Gen Z’s attention. Gone are the days of traditional billboard advertisements and infomercials; Gen Z is completely revolutionizing the platforms of connection and consumption. 

How Brands Can Connect and Engage With Gen Z

iGen Marketing. The generation born between roughly 1996 and 2012 is often called Generation Z, but there’s another name for this group of young adults: iGen. Because most members of iGen haven’t known a world without Apple products and the internet, the name is quite fitting. With so much of iGen culture happening through social media and entertainment platforms, understanding iGen’s virtual world is key to tapping into this new market.

iGen Marketing

Generation Z Branding. Brands need to take a close look at what kind of branding strategies can help engage Gen Z. Here are a few important insights about Generation-Z branding.

Generation Z Branding

5 Ways to Use Instagram for Business. Use the shopping tab, Reach out to influencers, Pay attention to your audience, Utilize Instagram Stories, and Stick to your brand image. 90% of accounts on Instagram follow at least one business. So how can you be successful on Instagram? Here are some key insights on how to use Instagram for business.

5 Ways to Use Instagram for Business

5 Ways to Use TikTok for Business. Advertise on Tiktok. Tiktok marketing. Incorporate personal branding, Show off your products, Show the process, Participate in trends, and Find your niche. Tiktok Ad campaign

5 Ways to Use TikTok for Business

Top 5 Black Vloggers

Top 5 Black Vloggers. Jenelle Eliana is a vlogger known for her videos about living in a van. Aaliyah Jay is a beauty and fashion vlogger with a loyal following of almost 1.5 million subscribers. Shameless Maya isn’t your average vlogger.
The Black Hokage is a gaming vlogger with almost 150 million views across his videos. Jackie Aina is not only an amazing beauty vlogger but also an advocate for representation of Black women in the beauty industry.

Generation Z as consumers

How do you write an advertisement for teens and kids? When it comes to advertising to children and kids, the implications of this change are often overlooked. While the differences in targeting teens and children aren’t too vast, there are some differences to account for when writing advertisements for the two audiences.


How do you write an advertisement for teens and kids?

How does Gen Z shop? Gen Z can be considered the "mobile-first generation," with a 60% increase in the use of mobile phones compared to previous generations. This has also resulted in the use of mobile apps for shopping purposes, with social media being a catalyst for brand discovery: 78% of Gen Z say social media is their go-to resource for learning about companies.

How does Gen Z shop? 

Gen Z Content Creators You Need to Know. Tatiana Ringsby, Myles Loftin, and Sienna Mae Gomez, AKA Spicy Latina. Being a content creator is a legitimate career prospect, especially popular among Gen Z. The young members of Gen Z value entrepreneurship and individuality and rely on a variety of media channels in their day-to-day life. This makes content creators the most powerful figures in the Gen-Z community.

Gen Z Content Creators You Need to Know

Gen Z as consumers. Born between 1995 and 2012, Generation Z is estimated to comprise a population of more than 2 billion people, who collectively boast an astonishing $143 billion dollars in purchasing power. Given that they have grown with the internet boom, the way they communicate, acknowledge, and interact with brands has shifted in comparison to previous generations. This upbringing has consequently brought about differences in the way Gen Z behaves as consumers.

Gen Z as consumers

Top 5 Generation Z Social Media Platforms. TikTok, Instagram, Twitter, Snapchat, and YouTube. For many Generation-Z members, social media has had a considerable presence in their adolescent years. Here are five different social media apps that are very popular amongst this cohort of digital natives.

Top 5 Generation Z Social Media Platforms

Generation Z Years. Generation Z’s start year is around 1996, which is only a couple years before the start of the new millennium, 2000. For many, the idea of the new millennium marked the possibility of new changes and societal and technological advancements. Generation Z succeeds Millennials, but precedes Generation Alpha. The Pew Research Center has consistently defined the start and end birth years for Generation Z as 1996 and 2010. 


Generation Z Years

Top 5 Generation Z Actors. Zendaya, Yara Shahidi, Caleb McLaughlin, Amandla Stenberg, and Tom Holland. Adolescent Content is highlighting five Gen-Z actors who are significant, both on and off screen.

Top 5 Generation Z Actors

How YouTubers Sell Things To Children And Get Away

How YouTubers Sell Things To Children And Get Away With It. Nowadays, children are being sold products right under their noses on platforms like YouTube. One of the most lucrative content tags is unboxing videos—people unboxing new products and testing them out.  


How YouTubers Sell Things To Children And Get Away With It

Decoding Gen Z. The members of older generations love to look down upon their younger counterparts—it’s a cycle that has repeated itself since the beginning of time, and there is no end in sight. In the ‘80s, the Silent Generation labeled Baby Boomers “narcissistic”; Baby Boomers went on to claim that Gen Xers were “disobedient”; Gen Xers declared that their millennial children were “unmotivated,” and so on.

Decoding Gen Z

POC Directors you should know about

POC Directors you should know about. Ava DuVernay is an American filmmaker, director, producer, and writer who has rightfully become a household name. Ryan Coogler is a director and screenwriter from the Bay Area, who has directed award-winning films such as Fruitvale Station and Marvel’s Black Panther. Yong Kim is a Korean-American independent filmmaker and director whose versatile talent spans directing films, television, and music videos.

Top 5 Ways to Support Black Talent. Hire Black Talent, Follow Black talent on social media platforms, Support Black brands, Watch movies with Black casts and crew, and Donate to nonprofits that support Black youth.

Top 5 Ways to Support Black Talent

Generation Z Consumer Behavior

Generation Z Consumer Behavior. Are you looking to expand your reach and target Gen-Z consumers? To understand Gen-Z consumer behavior? Who is Gen Z anyways? Generation Z is the cohort that follows millennials, and is generally accepted as anyone born between the mid-to-late 1990s and early 2010s. They’re the first generation to grow up with the internet, with some Gen Zers never knowing a life without the internet. As a group with $143 billion spending power in the U.S. alone, they’re definitely a huge group to which your brand should be marketing. 

Which Generation Shops Online the Most? The online shopping landscape for Generation Z has fundamentally changed in the last couple of years, due to the rise of social media and the focus on more sustainable fashion choices. In recent years, Generation Z online shopping is ranging in age from teens to young adults in their 20s, has started to denounce the fast-fashion industry due to its harmful environmental implications. 

Which Generation Shops Online the Most?

How to Reach Millennials and Gen Z. Social media is quickly becoming the primary mode of media that Millennials and Gen Z are consuming. It's where they get their news, workout plans, and #inspo while still being able to connect with their friends and people across the world. As such, many brands are now doing marketing campaigns exclusively meant for social media platforms like Instagram or Twitter. 

How to Reach Millennials and Gen Z

5 Black Directors You Need to Know. Spike Lee, Ava DuVernay, Jordan Peele, Boots Riley, and Barry Jenkins. In the spirit of decolonizing the film industry, we offer a list of Black directors we all must know. You’ll laugh, you’ll cry, and you’ll certainly learn something.

5 Black Directors You Need to Know

10 Shocking Statistics About Generation Z’s Consumption Habits. 85% say they use YouTube, 72% use Instagram, and 69% use Snapchat. Facebook is less popular with teens—51% say they use the platform. And this research study doesn’t account for TikTok, which is the most downloaded app of the year across all generations.
About 65% of Gen-Z consumers try to learn the origins of the things they buy, including where they’re made and what they’re made from, and about 80% of Gen Z refuses to buy products from companies involved in a scandal.

10 Shocking Statistics About Generation Z’s Consumption Habits

Teen TikTok Ads

Teen TikTok Ads. 41% of TikTok’s 800 million active users are aged 16-24. Out of all users, 9 in 10 report using the app on a daily basis, spending an average of 52 minutes per day on the app. In other words, TikTok is a phenomenal platform to target teenage consumers because not only are they a large share of the platform, but they’re extremely active and always looking at new content.

How to Become a Social Media Influencer. Find a niche, Post regularly, Hashtag wisely, Build trust, and Engage with your audience. If it’s your dream to become a social media influencer, it’s never too late to begin building your platform. It may seem daunting initially, but these steps and a little bit of perseverance are enough to get you started!

How to Become a Social Media Influencer

Gen Z Marketing Statistics. Are you looking to tap into the Generation-Z market? According to Business Insider, Gen Z currently accounts for over $143 billion spending power, with the number expected to increase as more Gen Zers grow up to be over 18 and enter the workforce. 

Gen Z Marketing Statistics

5 Black Social Media Influencers You Need to

5 Black Social Media Influencers You Need to Follow Right Now. Sarah Lugor is a 19-year-old TikTok content-creator who posts comedy and lifestyle videos for her 2.4 million fans. Wisdom Kaye, Eleanor Barnes, Kane Caples, and Jackie James.

5 Black Social Media Influencers You Need to Follow Right Now

Is Your Brand on TikTok? Top 5 Reasons Why All Brands Should Start Using TikTok. Active Global User Base, Target Demographic, Collaborations with Influencers, Brand Loyalty, and Getting Creative. If your business is looking to grow their TikTok account, contact our Generation Z advertising agency in Los Angeles today so our team can help!

Is Your Brand on TikTok? Top 5 Reasons Why All Brands Should Start Using TikTok

TikTok Influencer Campaigns. Just like any other social media app, Tik Tok is dominated by a few famous influencers. One of the main ways brands advertise on the app is by using TikTok’s sponsored hashtags to have influencers start new video trends. Brands are constantly trying to work with them to increase their product engagement and reach. A platform to engage with Gen-Z and Gen-Alpha consumers, and it’s changing the landscape of youth marketing as we know it.

TikTok Influencer Campaigns

How to Grow TikTok Business account. So how can you use that to your advantage and maximize your viewership on TikTok? How can the app help you expand your brand’s reach? The For You page is the first thing that greets the user when opening the app, and it's a feed that recommends videos based on previously watched or liked content. The general understanding of how the TikTok algorithm decides what content goes viral starts with the For You page.

How to Grow TikTok Business account

WOC Directors. Are you looking for a WOC director? Someone who has a fresh perspective and vision? Who can create ads that young people actually identify with? How can hiring a WOC director help with that? Commercials that target POC or young women but aren’t directed by POC or young women have come under fire for being tone-deaf or not representing them correctly.

WOC Directors

Generation Alpha Advertising Agency. Are you looking to expand your reach and target youth? Are you wondering how to reach Generation Alpha? Who are the Generation-Alpha youth anyways? Generation Alpha is generally understood as the cohort succeeding Generation Z, with people born between 2010 and 2020, and is projected to reach 2.5 billion members by 2025.

Generation Alpha Advertising Agency

Marketing to college students. If your business is looking to Advertise to college students or Gen Z audience, contact our Generation Z advertising agency in Los Angeles today so our team can help! There are more college students in America than ever, and brands are increasingly looking to them as potential consumers. This is a Gen-Z market, where influencers, Instagram, and social media reign, and traditional marketing strategies have been forced to adapt.

Marketing to college students

How different brands market on TikTok. Many brands also find the simplicity of TikTok another reason why it’s a successful way to market their business. TikTok users create videos ranging in length from 3 to 60 seconds, which can show up on anyone’s personalized For You Page. Brands can now capture the attention of a viewer and interest them, through videos and songs less than a minute long.

How different brands market on TikTok

What is Generation Alpha? Generation Alpha to describe a cohort of future children that would be born between the years 2010 to 2025. Now that we’re in 2020, what’s so significant about Generation Alpha? Generation Alpha is the first demographic cohort of people to be born solely in the 21st century. Many researchers have identified Generation-Alpha members as kids of Millennials, the cohort from 1980 to 1995.

What is Generation Alpha?

Why TikTok matters to Gen Z. Does your brand need TikTok Ads? Would you like to advertise on TikTok? Please contact us at Adolescent. We are a TikTok marketing agency in Los Angeles who are experts in TikTok influencer campaigns and have a big database of TikTok creators. Contact Us now so our team can help!

Why TikTok matters to Gen Z

What is Generation Z?

What is Generation Z? Gen Z, as defined by the Pew Research Center, is the generation of Americans born from 1996 to 2012. Generation Z’s reputation as the most diverse generation is one that is rooted in this generation’s inherent drive and passion for social justice, equality, and equity. Gen Z creatives, including LGBTQ Directors, Non-Binary Directors, WOC directors, WOC Photographers, POC Directors and POC Photographers. For many of the older Gen-Z members,

Gen Z Brands. Youth Influencers are taking over, Brands on Generation Z advertising, Generation Z Social Media tools, and Why it’s important to conduct Gen Z Research and insights. If your business is looking to tap into a Gen Z audience, our Generation Z advertising agency in Los Angeles can help.

Gen Z Brands

Gen Z is Going Vegan

Gen Z is going vegan. Gen Z creatives and Gen Z influencers are going vegan, it’s important that these plant-based brands include Generation Z media and Gen Z advertising that represents this audience. Contact us for help representing Generation Z Influencers and Gen Z creatives in vegan and plant-based brands. 

Gen Z is going vegan

How brand values matter to Gen Z. Transparency and authenticity have completely transformed Generation Z’s consumption habits. How has this affected Generation Z Influencers? For Gen Z creatives, the importance of ethical brand values in consumerism is absolutely vital. Gen Z consumers research brands online before buying. Does your brand need online help? 

How brand values matter to Gen Z

What Appeals to the Digital Natives? A Guide to Advertising to Teenagers. advertising to teenagers doesn’t have to be difficult or confusing, with social media proving to be an asset for reaching teens. Advertise to Gen Z. Marketing to Generation Z. Adolescent Content generation Z advertising agency in Los Angeles are experts in speaking to the youth, marketing to college students and generation z audience.

What Appeals to the Digital Natives? A Guide to Advertising to Teenagers

GEN Z Photographers. Looking for a Gen-Z photographer? One who knows exactly what now looks like for young people? One who is unafraid, proud, and intent on sharing their story?. Gen-Z photographers have already made large, notable strides in the world and know what’s perfect for the Gen-Z advertising you need.

GEN Z Photographers

How can TikTok Marketing Help My Business? The key is to create videos that grab viewers’ attention and prompt them to react in some way, whether that be by liking or sharing or rewatching. Tik Tok Marketing for college students and Gen Z. This app can be the perfect tool to reach the Gen Z demographic. With a bit of creativity and luck, your brand might just be the next viral thing on TikTok!

How can TikTok Marketing Help My Business?

Instagrammable Business: Using Instagram as a Marketing Tool. Instagram is one of the most business-friendly platforms on the market, with a variety of free tools to encourage visibility and engagement for businesses. Most notably, Instagram’s ability to change any regular profile into a business profile on the app provides the best assets for any brand to better understand their audience and promote their product.

Instagrammable Business: Using Instagram as a Marketing Tool

Marketing in the Age of Gen Z. Fuse Marketing reports that 85% of Gen Z feels that companies have an obligation to help solve social problems. Similarly, if a brand is socially responsible, 85% of Gen Z will trust the brand more, 84% is more likely to purchase their products, and 82% would recommend the products to others. 


Marketing in the Age of Gen Z

What Do Gen Z Teens Think About Your Advertising

What Do Gen Z Teens Think About Your Advertising.

New Campaign for Ad Council- "Because of You"

New Campaign for Ad Council: "Because of You". To young people in school right now, anti-bullying PSAs are as ubiquitous as “Just Say No” was to kids of the ’80s. But according to the Ad Council, studies show that meanness among teens is actually on the rise. Over two-thirds of teens say they have been bullied, but only 20% think they may have actually bullied someone. 

New Campaign for Ad Council: "Because of You"

Director Shea Glover for Samsung

Director Shea Glover for Samsung. Samsung Galaxy has joined forces with Shea Glover for a schmaltzy but touching recreation of the influencer’s 2015 film 'People react to being called beautiful', capturing the moment strangers from the Generation Z strata react to the compliment. The collaboration with Glover, a young director and ‘social anthropologist’, aims to tap into young people’s craving for authenticity while demonstrating the quality of the Samsung Galaxy A8 camera.

Why I Sent a Girl to do a Woman's Job

Why I Sent a Girl to do a Woman's Job. Two months ago I was invited to speak at an advertising conference in India about being a woman director and founding Adolescent Content, a Global Creative Youth Studio that represents Creators in 15 different countries. The talk would be mostly centered around my work and my thoughts about reaching youth through advertising. I immediately said YES. I had always wanted to go to India. And to speak about the company I founded was an awesome opportunity. As a business owner, I'm always looking for ways to authentically communicate the core value of what we do.

Why I Sent a Girl to do a Woman's Job.

Brands want to work with young directors like me

Brands want to work with young directors like me, says Amelia Conway. Goafest 2018: Brands want to work with young directors like me, says Amelia Conway On the third day of the Goafest 2018, a teenager took center stage to give insights on the need for brands to be authentic when marketing to Generation Z.