Adolescent Content Gen Z Ad Agency in Los Angeles Blog of Generation Z. Adolescent is a global gen Z creative consultancy and content studio. We help brands successfully connect with Gen Z. Generation Z Markting Agency

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By having a strong brand strategy, you can build your company and get exposure that harnesses the buying and influencing power of Gen Z and other target generations. 

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Successful brands do more than advertise their products. They create memorable stories, build connections and relationships, and take other steps that lead consumers to choose their offerings over others. 

Main Strategies When Working with Brands

Here are only some reasons why brands simply can’t ignore TikTok’s power when it comes to ads. This platform currently has over 2 billion downloads.

In recent years, TikTok had more visitors than Facebook or even Google online. So why isn’t every brand rushing to place sponsored ads on TikTok? 

Why are TikTok Sponsored Ads Important?

Adolescent can connect businesses with Gen Z creators across the country and their networks because we understand what this group wants.

Gen Z has become a huge part of the consumer culture. When we like a product, we stick to it and tell everyone we know. 

Engagements with Gen Z Creators Across the Country

Adolescent brings a new group of authentic storytellers to the table for brands to connect with Gen Z. We represent all types of voices and lifestyles.

Consumers are different now than ever before. We believe in our self-worth. We demand quality like our parents never expected. We demand brands to respond to and respect us.

Types of Brand Content That Adolescent Makes

No matter what content you’re creating, its about the connection for Gen Z. The right messaging can create a relationship that draws us in and makes us care. 

Digital content can be considered a cultural conversation, and in today's world, Gen Z is at the forefront of that conversation. 

Why is Messaging So Important in Content?

Today, social influencers are the new celebrities. Getting a brand recommendation from an influencer feels more like getting a suggestion from a good friend.

Social media has changed the way that brands engage with today’s youngest consumers.

How Do Influencers Help with Branding?

At Adolescent Content, we know how to build relationships with Gen Z and we know how important relationships are to our generation when buying products.

Gen Z has already forged a new relationship with almost everything. With social media. With connections. With the world. And with brands. 

How Adolescent Builds Relationships with Gen Z

GenZ expects a lot from the brands that they buy and their influencers are people who look like them, know what entertains them, and bring products forward in a unique way.

Today, brands have finally recognized that GenZ is valuable to their future. But for those brands trying to target us, they’ll need to understand us first. 

GenZs Thoughts on Brands and Influencers

Not all social media is alike when it comes to getting GenZ’s attention. If you're having a hard time connecting, you might be using the wrong social media platforms.

Is your brand looking to get the attention of GenZ? Today, social media is a critical component of marketing to youth consumers. 

Should My Company Be on All Social Media Platforms?

It seems like we’re overly concerned with generational differences these days, but there’s a reason for this. When you consider how fast the world changes now compared to just a couple decades ago, all it takes is a few short years for technologies to rotate in and out of existence.

Gen Z is a population increasingly worthy of attention. Their ideas & values in their personal & professional lives have changed things all around the world. 

Gen Z's Influence on the World

As Gen Z, we’re products of the digital age, and social media is a huge part of our reality. Because social media is where we define ourselves and how we connect, building brands to capture our attention needs to happen there too.

Social Media Brand building is a critical part of growing your business. Gen Z Advertising & Content is a field that you must understand to be successful.

How to Build a Brand on Social Platforms

Unless you’re constantly online, venturing onto the internet can be fairly daunting. The memes, jokes, videos, and slang resident to the internet can feel like they’re in a completely different language; for many people they’re the epitome of gibberish. Gen Z, however, is fluent in this language. In fact, Gen Z is usually leading the frontier of internet comedy—meaning they’re responsible for the confounding comedy on your Twitter feed. 


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Learn how to understand and employ memes, new strains of ironic humor and more to authentically engage your brand with Gen Z audiences

How to Understand Gen Z Humor

As any Gen Zer worth their chunky loafers will tell you, Facebook is dead. Despite Mark Zuckerberg’s best efforts, the number of younger users of the platform has been rolling downhill for years. According to a 2021 study, only 27% of adolescents report having Facebook profiles—a steep decline from 94% in 2012. And, although Facebook’s acquisition of other social media apps such as Instagram has proven profitable, the mother platform itself appears to be sinking deeper and deeper into obsolescence among the younger generation. 


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Learn Gen Z's take on social media platforms old and new; where they're hanging out online now and why you need to know

Does Gen Z Still Use “Old” Platforms?

Although we often think of Gen Z as consisting mostly of teenagers, the fact of the matter is that the oldest Gen Zers are now in their mid-twenties. Especially among those straddling the millennial/Gen-Z line (also known as “Zillennials”), there is a tendency to identify with and relate to media, fashion, and lifestyles that are reminiscent of fond childhood memories. The world is a scary place nowadays, and some Gen Zers find comfort in reliving simpler times, or at least times when everybody knew that Paris Hilton was god. Alternatively, some Gen Zers are taking the opportunity to participate in trends that were too scandalous to partake in as kids, like micro minis the size of belts. Although Gen Z is no doubt still young and cutting-edge, they’ve been alive long enough to experience nostalgia, a sensation so powerful among youngsters that it determines what is aesthetically popular. 

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Learn how Gen Z looks back to the all-too recent past and how to to trigger their budding nostalgia to the benefit of your brand

The Power of Gen Z Nostalgia

The best way to adapt to the changing trends is to focus on the ubiquitous: while Gen Z is constantly in flux, they never stray from their core values. As a generation committed to social justice and political action, Gen Z prioritizes uplifting certain ideals that correlate with this dedication. This means if you want your brand to target Gen Z, you need to prove how serious you are about their value system.

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Learn how appealing to Gen Z's core values may be the blueprint to brand success and why authenticity matters so much to them

How to Target Gen Z as a Business

Most of the ads that I encounter today are through social media and internet platforms—YouTube, Instagram, TikTok, and others. Out of those, almost half of them are annoying, clogging my feed with irrelevant products or lazy advertising. In an age when Gen Z are on social media almost five hours a day, how do you make ads that stand out amongst the clutter? 


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See how incorporating advertising into content naturally and transparently draws discerning young Gen Z consumers to your brand

Gen Z Advertising

As the youngest generation in today’s labor force, Gen Z is bringing new, fresh perspectives to the workplace. And those ideas shouldn’t be discounted simply because we’re young: Gen Z is poised to make up 30% of the workforce by 2030, and we already outnumber millennial workers. Soon to become the largest generation at work, it’s undeniable that we’re a force to be reckoned with.

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Learn how Gen Z's desire to be passionate about their work is breeding a new, unique generation of creators and entrepreneurs

What Are Gen Z's Career Aspirations and Expectations?

It’s common knowledge that influencers have taken over the social media scene during the past few years. From the classic YouTube beauty guru of the early 2010s to the Instagram baddie to the viral TikTok star, social media influencers have commanded the attention of millions, if not billions of dedicated fans with the buying power to match. As a result, influencer marketing has become a pre-eminent strategy among brands seeking to advertise their products on a macro level. 


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Learn the five tiers of social media influence and understand the power influencers at each level who hold the keys to boosting your brand's visibility

Gen Z and Micro Influencers

The fact that I’m a Gen Zer graduating from college this December—and hoping to enter the workforce after that—is terrifying to think about. All those big events are happening back to back in a short timespan, but the thought of “the workforce” has always seemed like something reserved for actual adults. It’s weird to think that most of my fellow Gen Zers are actual adults now. 

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Learn to identify Gen Z (Born 1997-2012) and how their digital fluency and familiarity with remote work impacts the workplace

Who Is Gen Z and How Are They Impacting the Workforce?

As a Gen Zer myself, I’ll admit that we can be picky about what we like and dislike, what we think is cool or uncool. Often it’s hard, even for me, to identify what works or why something clicked with so many people my age. That’s why marketing to Gen Z is a complicated business—you have to tread carefully, but you also have to be willing to push boundaries and create new things. 

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Learn why you should subtly tailor your brand marketing to Gen Z with visuals and trends that resonate across their interests

How to Market to Gen Z

Gen Z is the most ethnically and racially diverse generation, ever. In fact, nearly half of us are ethnic or racial minorities—48% of post-millennials surveyed in a 2018 Pew Research Center report were nonwhite. 

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Learn how Gen Z chooses to define diversity as more than ethnicity, considering an array of new factors like varied personal beliefs

What diversity means to Gen Z

I can guarantee that Gen Z knows more about the internet than you do. Growing up bombarded by content, advertisements, videos, photo-sharing apps, and a new social media platform every other week, we’ve been submerged in a constantly evolving digital landscape, adapting quickly ourselves in order to fit in with what’s cool, new, and trendy. If you as a brand think you can fool us, think again. 

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Learn why Gen Z's online savvy can hurt your brand's bottom line if you don't abandon your old-school approach and address them

Fooling Gen Z? Think Again

Feeling like you just don’t quite understand Generation Z? You’re probably not alone. In fact, it’s common to mix us up with millennials—common enough, in fact, to generate a need for articles explaining the difference between the two.

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Learn to look beyond the surface of ever-changing buzzwords and lingo and into the heart of Gen Z's obsession with tech savvy and open-mindedness

Information About Gen Z

If there’s one thing I can say about Gen Z, it’s that we love to buy stuff. More specifically, we love to buy stuff online. Gone are the days of hours-long mall trips with high school friends, cramming a group of four into one stuffy fitting room and noshing on greasy food court fare. Well, maybe not completely gone—those kinds of days still have their place. But for our everyday shopping needs, we crave convenience, speed, and a streamlined process to get what we need and desire to our doorsteps as soon as possible.

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Learn how and why Gen Z gravitates toward brands and products with strong social media presence and sincerely transparent marketing

Gen Z and Social Commerce

You might think you know the basics of Gen Z—diverse, tech-savvy, influential, and TikTok-obsessed—but do you really know them? This group of young people is more than the technology they use and the trends they follow. And you might be tired of hearing it by now, but Gen Z truly is unique in ways that other generations aren’t.

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Learn why it's a big mistake to evaluate Gen Z by their stereotypical obsession with trends and technology alone

Meet Gen Z 

Gen Z loves to put their money where their mouth is, which is why they actively seek out brands that show a clear commitment to the social justice ideals they take very seriously. 

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Learn to go beyond mere lip service and earn Gen Z's trust by demonstrating a meaningful commitment to social justice and responsibility

How To Gain Gen Z's Trust

Gen Z spends a considerable chunk of their time and energy creating and consuming social media content. With so many options, which social media platforms still reign supreme among a Gen-Z audience? 

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Keep up with Gen Z's ever-expanding universe of social media platforms and interests and why it's critical you stay one step ahead

Gen Z’s Favorite Social Media Platforms

Social media offers up limitless opportunities for small businesses and brands to grow their presence and advertise their products to Generation Z. But how are companies getting the word out to Generation-Z members? What are some unique resources that companies can utilize to have their brand stand out when selling to my generation?

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Learn about the unique resources brands employ to reach Gen Z where it lives -- on popular social media platforms and beyond

How to Sell to Generation Z

TikTok is a valuable tool for your brand to reach Gen Z. Not only is the social media platform amongst the most popular for Gen Z, but it’s extremely easy for TikTok videos to go viral on both the app and other social media platforms.

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Learn how Adolescent Content seeks out Gen Z consumers where they live --on ubiquitous social media platforms like TikTok

How to Reach Gen Z

By 2025, Gen Z is estimated to become the largest generation, making up 29% of the population; by the time Gen Z grows up, they should command an impressive 40% of the consumer market.

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Learn how to capture the interest of Gen Z's opinionated and active members by focusing on longevity and building relationships

How to Attract Gen Z to Your Business

I’d like to give a shoutout to my TikTok For You page for continuously keeping me in the loop with what Generation Z finds trendy now—whether it be food, clothing, television shows, movies, accessories, or even hobbies. With social media platforms like TikTok and Instagram, it’s easier than ever to see what’s currently trending or popular with Generation-Z members. Here are some across-the-board trends that Gen Zers have been partaking in recently that are unique and showcase how creative they are.

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Learn how Gen Z has turned everything from crocheting to the revival of Y2K fashion into hot new trends you can't afford to ignore

Gen-Z Trends

Adolescent Content is always curious about how companies are working to help Generation-Z members out when it comes to professional mentorship. If you’re interested in hiring more Gen-Z creatives, reach out to Adolescent to learn more!

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Learn why Gen Z hopes to ensure that trends like online virtual meetings and accommodating, empathetic changes are here to stay

What Changes Are Coming with Gen Z Entering the Workforce

Gen-Z spending priorities, Buying from smaller brands, Gen Zers are informed consumers, Financial responsibility, Influenced by social media presence

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Understand how Gen Z prioritizes its $140 billion annual spending on small brands by staying informed and sticking to their values

Understanding Gen-Z Consumption Habits

Millennials, 25 to 40 years old, and Gen Z, 6 to 24 years old, are a large presence in the workforce. How are they different in the workplace?

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Learn how Gen Z outpaces millenials when it comes to independent work, and about their ever-evolving take on professionalism

Five ways that Gen Z differs from millennials in the workplace

Gen Z isn’t interested in continuing the exact trajectory of the current labor market. Gen Zers break career molds in a variety of ways, including focusing on self-advocacy, pushing the boundaries of the traditional workspace, and honing their entrepreneurial skills. 

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Understand why Gen Z, an estimated 30 percent of the workforce by 2030, values work-life balance and non-traditional workspaces

Gen Z and Breaking Career Molds

Considering Gen Z is the most online generation ever, it’s technically not too difficult to find them. 

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From TikTok to Instagram, at school and beyond, find the places where Gen Z resides and why your brand needs to meet them there.

Where to Find Gen Z

A write up of products that are universally convenient and helpful to the Gen-Z student or worker trying to get through the day

Jamie Pearl Gen Z Products

Learn Gen Z's favorite convenience necessities from hydroflasks to headphones and what their buying habits mean for your brand

Generation-Z Products

Understanding the values that Gen Z cares about is the first key to unlocking this young generation’s potential as consumers and loyal brand followers. 

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Learn why Gen Z loves brands that align with their social values, including environmental sustainability, feminism, and LGBT+ acceptance.

How does a brand gain Gen Z trust

It’s no secret that smartphones have changed the world, especially the world of Gen Z. 

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Learn why Gen Z uses smartphones to check grades, take notes, access textbooks and write papers as well as how it matters to your brand

Gen Z’s Use of smartphone in the classroom

As one of the most popular apps on the market today, TikTok has taken over the world of content creation and social media. 

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Over half of Gen Z is on TikTok. Are you and your brand ready to meet them and their notoriously short attention spans there?

How is Tik Tok influencing Gen Z? 

“Did the influencer kill the role model star?,” one blog headline reads. It may seem that way, especially given how much of Gen-Z culture revolves around influencers and social media content creators. 

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Learn how Gen Z's legions of TikTok users evolved beyond traditional role models to include community organizers, writers, and artists

Want to understand Gen Z? Find out who they admire.

It’s no secret that young people today are fully immersed in digital technology. Gen Z in particular, a generation that is growing up with no memory of the pre-technology days, is the most susceptible to the dangers of constant technology use.

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Learn what Gen Z's average ten hours a day of media consumption means to your brand and how to get in on that critical viewing time

Helping youth set boundaries on technology

Gen Z is one of the most influential consumer demographics of recent years, with a spending power of $143 billion and a ubiquitous social media presence that has the power to shape where the internet goes next. 

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Learn why Gen Z tastes mean it's time to look beyond advertising spends within traditional long-form entertainment like television

Generation Z Your kids and teens marketing plan strategy

What are the traits that define Gen Z? Diverse? Progressive? Educated? Much attention has been given to Gen Z’s groundbreaking socioeconomic makeup, but Gen Z at its core is all about one thing: creativity.

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Learn how the burgeoning knowledge economy has given rise to a booming class of Gen Z creatives riding the wave to success

Gen Z - A generation of creatives

In 2021, growing social media followers requires a different strategy that emphasizes authentic engagement with your community. 

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Learn how finding your niche, identifying trends, tapping into your current network and more are vital to your brand's social media success

How to grow your social media followers

Gen Z moves to video-streaming services such as Netflix for their favorite TV shows and social media platforms for other entertainment, so does their buying power. 

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Learn how Gen Z has graduated from a digital demographic to a more mature one that values connections and community above all else

Generation Z Marketing Plan Strategy

Tik Tok growth went viral the past year for several reasons but particularly affected the Gen Z. 

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Learn how TikTok's facilitation of the expression of individual truth has slingshot it to the forefront of the social media platform race.

What does Tik Tok mean for Gen Z

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Learn how Gen Alpha through Gen Z have come to expect diversity and authenticity in advertising tailored to them and how to make your message resonate.

How do you target youth in advertising 

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Learn how Gen Z's rebellion against the 9-5 work life as we knew it has led them toward more liberating freelance lifestyles

Gen Z and the Anti 9-5

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Learn how projecting values like sustainability, transparency and diversity/inclusion resonates with Gen Z consumers and earns their trust

How to get Gen Z to trust your brand

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Learn how Gen Z's fresh approach to dating in the digital age has redefined not just how people meet, but the definition of relationships themselves.

Gen-Z Dating

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Following Learn how paying attention to Gen Z tastes and values helps create positive feedback loops that grow your brand's social media following

How to grow a brand's social media following

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Learn how Gen Z's progressive values have shaped their approach to religion and sex; Tolerance, individuality and decentralized religion rule

Gen Z is showing major shifts in religion and sexuality

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Learn how apps from TikTok to Twitch and beyond are redefining the way Gen Z talks to each other and expresses their individual personalities