Insights
We harness the power of youth voices & opinions, and help you get answers straight from Gen Z.
Podcast: Why Brands Get Canceled
November 21, 2024
Explore why brands face cancellation in 2024 and what Gen Z values in social media activism and accountability on the latest episode of "Ask Gen Z".
Gen Z and Dupe Culture: What Brands Need to Know in 2024
November 19, 2024
Gen Z loves fakes, frauds, and dupes - oh my! But that doesn't mean brands can't cash in on our love of knockoffs.
Gen Z Think Tank: Third Spaces Examples
November 12, 2024
The American Teen is in search of new hang-out spots, and Gen Z as a whole is sick of socializing through screens. But where do we go to unplug in a world hyperconnected to the online space?
What Brands Can Learn From The Failure of NFTS
November 5, 2024
In the thick of the AI craze, let’s look back at the evolution - and then failure - of NFTs as a roadmap of how to navigate the market when new tech disrupts it.
For Gen Z, Mobile First Design Is A Nonnegotiable
October 29, 2024
The relationship between consumers and brands has come to be defined by a new player: the shifting terrain of the online world and the devices that mediate our interactions there.
What Gen Z’s Favorite Brands Are Doing Right
October 22, 2024
Being a Gen Z fave is as lucrative for brands as it is elusive. But, much like the formula to virality, earning the favor of a Gen Z audience can seem like lottery-level odds to work with.
Gen Z Think Tank: Night Life
October 15, 2024
Gen Z is staying in, with 71% choosing home over the uninspired nights out - but there may be a nightlife revival on the horizon.
Zyn, Gore, and Wills
October 10, 2024
Empowering or Problematic? For some, Zyn represents rebellion. For others, it serves as a coping mechanism. Zyn is the latest nicotine craze in the world of cigarette substitutes.
Gen Z, Darry Rings, and Love in the Era of Overconsumption
October 8, 2024
The Darry ring, a gimmicky promise ring with strict purchasing limits, plays on Gen Z's desires for commitment, but also raises questions about the commodification of love in the digital age.
Experiential Marketing Examples And Why They're Key To Reaching Gen Z
October 1, 2024
Gen Z has peered into the black abyss of consumerism and realized its excesses are bottomless; in the digital age, there is never a shortage of products on our feeds.
What Makes an It Bag & Reinventing Internships for Gen Z
September 25, 2024
Do you *really* understand youth audiences? - Our Hunch on Why Coach is Succeeding in a Post-It Bag World + Taylor Swift: Icon or Gen Z’s Ultimate ‘Pick-Me’?
Underconsumption: Why Gen Z is breaking up with hyperconnectivity
September 24, 2024
Retro tech is bigger than ever, and nostalgia is barely a factor; we’re opting for dumbed-down devices over today’s overly integrated tech.
BookTok Trends are changing how Gen Z reads - but is it for the better?
September 17, 2024
BookTok is making us read more, but its trends are not immune to the consumerist behavior pervasive in online spaces.
Gen Z Think Tank: Back To School Trends
September 10, 2024
Gen Z reflects on this season’s back-to-school trends, wishlist must-haves, and what brands can do to keep our attention through the semester.
Gen Z Think Tank: Insights on Size Inclusive Brands
September 3, 2024
Gen Z wants to see inclusivity in every aspect of what you do, from product ranges to marketing campaigns - we feel that brands that truly care aren’t afraid to show it.
Why Gen Z Content Marketing Agencies Are Your Secret Weapon
August 27, 2024
The best way to know Gen Z, is to be Gen Z - that's why it's best to work with agencies that can give you a direct line to us.
Elmo’s World: A Case Study on Memeing a Muppet
August 20, 2024
Mascots aren’t a new thing in advertising by any means, but if you have one, consider making it an Instagram page.
The Insider Info on Gen Z Shopping Trends
August 13, 2024
Despite our well-documented love for instant gratification, our items are spending more time in carts than at the register; with so much to buy, Gen Z takes our time considering a purchase.
Gen Z Think Tank: Insights on slang in advertising
August 6, 2024
The intersection of social media and pop culture has launched a new chapter in language evolution—and there are a lot of rules.
Gen Z by-the-numbers: Analyzing Gen Z consumer trend stats
July 31, 2024
Gen Z may not be a big deal to your brand yet - but we will be. So, if you aren’t adapting your marketing strategies to account for us in a major way, you’re behind the curve.
Gen Z wants user-generated content - this is how your brand can give it to them
July 23, 2024
UGC = un-sponsored content created by people who’ve actually used the products. A.K.A., the kind of content that still maintains the most sought-after attribute online: an assumption of authenticity.
MiriTheSiren: A case study on messing up your bag
July 16, 2024
MiriTheSiren, a content creator and Chic-fil-a employee gained a cult following on TikTok with her non-sponsored, unbiased reviews ... That is, up until she posted a video informing her audience that, to keep her job, she’d need to stop doing review content.
The best Gen Z marketing campaigns have these characteristics…
July 9, 2024
Gaining a Gen Z cult following is no easy task, but it is well rewarded if achieved; our crowd just brings a certain kind of cool to the table. But to bag a Gen Z audience, your brand has to find a way to stand apart in the crowded digital space.
Gen Z marketing insights to inspire your next ad campaign
July 5, 2024
Our generation’s relationship with the online space is not static. As we get older, so does the internet; for better or worse, we’re growing up together.
An explainer on the TikTok Ban
July 2, 2024
The verdict is in: if you want to ban TikTok, the US government will have to pry it from Gen Z’s cold, dead, carpal tunnel-ed hands.
Unfortunately, recent legislation is ready to call that bluff.
What does Gen Z want from brands on social media?
June 28, 2024
Ever come across a branded post on social that made you immediately cringe with secondhand embarrassment? ...
Well, that is called an ICK.
Gen Z is not a monolith: Understanding the importance of audience segmentation in youth marketing
June 26, 2024
We are the most diverse generation on earth - homogenous marketing tactics just don’t work with us.
What are the top social media platforms and how to use them to connect with Gen Z.
June 20, 2024
Gen Z is chronically online - and with a little work, you can be too. At least, your brand can. These are the top platforms where we spend the most time and the differentiators between our consumer behaviors across them.
Think Tank: A Case Study on Quiet On Set and its Consequences
June 18, 2024
Quiet on Set didn’t surprise Gen Z - but it did reveal an industry-wide institutional malpractice within Hollywood we want to upend.
The New Standard: How Brands Can Understand Professionalism Post-Gen Z
June 13, 2024
Diversity and inclusivity are core values of our generation, and we bring them into the office with us. Natural hair is celebrated and specially styled for the conference room; our self-expression is curated for corporate rather than filtered.
Gen Z and the importance of authenticity
June 11, 2024
Our walls are thick, and our internal ad-blockers are sensitive; it takes a certain kind of brand not to set them off. An honest one. And in Gen Z’s world, that means more than the traditional expectation.
Generation Z and why they're you're most important customer
June 7, 2024
As the first true digital natives, we are driving seismic shifts in consumer trends, not to mention dropping billions into the global economy through our spending decisions. What does this mean for brands?
Need to know Gen Z? Here's what they want in a brand
June 4, 2024
Innovation isn't just about flashy new products – it's about reimagining the entire brand experience. From immersive digital experiences to innovative business models, Gen Z wants brands to think outside the box.
5 Gen Z marketing strategies to implement in 2024
May 23, 2024
No more same-old, same-old - here’s what you need to do to keep Gen Z’s attention in 2024.
What Jojo Siwa’s Rebrand Can Teach You About Marketing To Gen Z
May 15, 2024
Beloved Dance Moms smart-alec, family-channel TV personality, international hairbow titan-of-industry - Jojo Siwa has had many eras. According to the internet, this newest one is the worst.
Do your brand values align with Gen Z?
April 17, 2024
Gen Z is loud about what we care about; we believe that everything from what we wear to what we buy is a statement of who we are ...But where can brands find alignment with what Gen Z cares about?
5 Things You Need To Know About Gen Z And Brand Loyalty
March 29, 2024
When it comes to brand loyalty, Gen Z plays by new rules - the ones we set. But unlike past generations, Gen Z does brand loyalty differently - and notably, we’re never afraid to switch it up.
Tech And Youth: How Can Brands Use VR & AR Effectively To Connect With Young People
March 24, 2024
Gen Z has spoken: Alter reality, but don’t dupe it. The next great frontier for AR & VR? Advertising - specifically to Gen Z.