RedNote, ChatGPT x Water, and Brands Respond to LA Fires
Gen Z weighs in
RedNote Opens Its Arms to a Wave of ‘TikTok Refugees’
Instagram Reels is the TikTok replacement that feels like being asked to come out of your room to greet your parent's company—something you'll do but with a sense of reluctance and discomfort. Then a new app ascends from the sky! Enter: RedNote, known as Xiaohongshu in China, which has just welcomed roughly half a million ‘TikTok refugees’.
RedNote is a blend of Pinterest and TikTok, but the real question is: What does the generation that brought TikTok to the mainstream think of its possible replacement?
“I literally just downloaded it. I think the overt rebellion and irony in downloading a Chinese app because of US censorship is hilarious. I guess I just want to be a part of it.”
“I downloaded it last night! Mostly to join in as a form of rebellion I suppose towards the US for trying to ban an overall harmless app because of the company that owns it, but also because – after making an account and checking everything out – it seems like a nice place!”
“Even if the TT ban doesn't go through, I plan on keeping it in hopes of learning a new language and joining a new community.”
Here’s what else young people across the internet are saying: (This is the part of the newsletter you screenshot and share in Slack)
People with larger follower counts are herding their followers to YouTube and, of course, will end up using YouTube Shorts—but it doesn’t feel primed for doomscrolling.
Everyone who didn’t make a YouTube channel in D.P. or B.P. (during the pandemic or before the pandemic) is feeling salty.
Creators are mass ordering from the TikTok Shop affiliate program, because "if TikTok disappears, then isn’t this just a bunch of free stuff I don’t have to promote?"
A return to Instagram Reels will begrudgingly happen, but at least the 'post this on Instagram Reels' trolls will die.
Instagram Stories are about to get a lot longer, and Close Friends will get spicier.
The case for sh*tposting on Instagram just got a lot stronger.
They gladly would sacrifice Instagram for TikTok.
*This article was originally posted on Substack. Click HERE to subscribe