What Content Creation Companies Do Right
Have you ever noticed that some brands just get ‘it’? Those are the brands working with content creation companies. In a digital world where audiences skip videos as they scroll and tune out in seconds, content has become both the most powerful and fragile tool that brands can use. The difference between content that converts and content that annoys?
How it’s executed.
The best content creation companies understand that. They get how modern audiences work, especially Gen Z. When you work with them, they can help you create content that attracts the perfect audience. And if you’re wondering why content creation agencies happen to be so special; here’s what they’re doing right.
They Respect the Audience’s Attention
We’ve already told you that 66% of our Youthtellers feel annoyed when they see an ad. That statistic shows why attention is no longer guaranteed. If someone sees something they don’t like, they’ll just keep scrolling.
Successful content creation companies understand that and design content with this in mind. They aren’t biased. They don’t assume that audiences (even the brand’s own) will want to listen. Content creation companies know attention must be earned.
A few tips, if you want to try it out:
Hook viewers within the first few seconds
Prioritize clarity and pacing
Get to the point without dragging things out
They Understand Why TikTok Works
Brands who lust after Instagram or Facebook are outdated. But TikTok? It may be daunting, but it’s a necessary pivot. When asked which platform feels least annoying for advertisements from brands, our Youthtellers overwhelmingly said TikTok.
Why? Because the app is more raw. If you create a unique ad that is blended with organic, emotional content, it’s much more likely to work than a paid post on Instagram.
They Create Memorable, Emotional Content
Despite high annoyance levels with advertisements on platforms meant to entertain, our Youthtellers can recall the specific commercials they loved. And while Duolingo did come up, popular brands didn’t always have to include a green owl. Respondents also recalled commercials from Fanta, Publix, Apple and Nike.
What do all these brands have in common? Either content teams or content creation companies behind them. Because videos…they matter now. A lot.
They Don’t Overexplain or Overstay
Want to know what most young people hate about commercials? Repetition. Hearing the same phrase multiple times in an ad (or seeing the same ad multiple times) doesn’t build awareness about a product, it just builds resentment.
Smart content creation companies focus on:
Strong creative variety
Shorter, punchier messaging
Content that leaves people wanting more
Content Creation Companies Understand Gen Z Humor and Culture
The biggest thing we learned from our Youthtellers when it comes to marketing towards Gen Z is that production budget doesn’t always matter. Gen Z viewers want content that doesn’t take itself seriously, feels relatable and reflects the day-to-day of most 15-28 year olds in their age group.
The best content creation companies understand this and act as cultural translators for brands to be able to participate in culture without making it feel too cheesy.
The Bottom Line
If you’re struggling to capture the eyes of Gen Zers, it’s time to hire a content creation company to help you succeed. They know what’s needed, they understand culture, they adapt to platforms and most importantly; they listen, analyze and create with intention. And in a world where attention is optional, doing content right isn’t about being louder; it’s just about being smarter.