Adolescent Participates in AdAge's Gen Z Roundtable on the Super Bowl
Community Manager Serenity Griffin and other panelists for Ad Age's Gen Z Roundtable on the 2024 Super Bowl.
On Jan. 24, Ad Age hosted a roundtable with members of Gen Z, including Adolescent's Community Manager Serenity Griffin, sharing thoughts on the 2024 Super Bowl. Griffin and the other panelists offered a first-hand look at how they plan to watch the game, what kinds of ads they want to see and the role of social media before, during and after the game.
"With Gen Zers moving away from live TV, the Super Bowl offers a unique opportunity for brands to get in front with a hard-to-reach audience, segments of which may not normally watch sports. For other brands, leaning on social media in the run up to the game may be a more effective way to speak to the cohort born between 1997 and 2012." (Ad Age).