Hope Farley on Deinfluencing in Net Influencer

De-Influencing Trends: How Brands Can Maintain Consumer Trust

September 21, 2024·2 min read
Hope Farley on Deinfluencing in Net Influencer

Adolescent Content Co-Founder and EP Hope Farley was recently featured in an article on Net Influencer discussing the rise of de-influencing and its impact on brand trust. The article highlights Hope's insights on how Gen Z consumers are becoming more selective with their purchases, valuing transparency and authenticity from brands.

Read the full article here.