Ramaa Mosley Advocates for Authentic Storytelling in Super Bowl LIX Ads
January 30, 2025·1 min read
In the lead-up to Super Bowl LIX, the advertising industry is abuzz with discussions about the authenticity of brand messaging.
Ramaa Mosley, co-founder and Chief Creative Officer of Adolescent Content, emphasizes the importance of genuine storytelling, especially when targeting Gen Z audiences. She advocates for involving young creators in the content creation process to ensure messages resonate authentically. Mosley's approach challenges brands to move beyond superficial narratives and embrace deeper, more meaningful connections with their audience.
Read the full article at AdWeek.