American Eagle x OSU

Adolescent Content partnered with American Eagle to create an innovative campaign featuring Jeremiah Smith and Caleb Downs, two star football players from Ohio State University (OSU). The project aimed to reimagine classic American menswear through the lens of athleticism and modern style, seamlessly blending sports culture with fashion. Set against the iconic backdrop of the OSU campus stadium, the campaign captured the essence of campus life and athletic pride.

The project included still photography and video production to showcase American Eagle's clothing in action. A series of dynamic social media videos were conceived and executed to highlight key moments from the shoot, offering a glimpse into the lifestyle of the OSU football players off the field.

Along with the visuals, the campaign featured a fun Q&A with the athletes, giving fans a look into their personal style, career highlights, and life as student-athletes. The result was a fresh and authentic take on modern American menswear, brought to life by two standout college athletes, all set against the iconic OSU stadium—a perfect blend of sports, fashion, and campus culture.