@Meta Social Agency

Shaping Meta’s Social Narrative: Authentic Storytelling That Connects and Engages 

As Meta’s social agency we drive strategy and storytelling across Instagram, Facebook, and Threads. Our work spans from high-level strategy to hands-on content execution, ensuring Meta's communications resonate authentically with audiences.

Through our Youthtellers research arm, we research how content connects with Gen Z and how brands like Meta can honor their legacy while forging meaningful relationships with consumers. Leveraging our global creator network—including Gen Zers, young people, and everyday voices—we craft a creative language that uncovers the invisible threads connecting our lives through Meta’s products.

From storyboarding to content strategy, we’ve transformed the @Meta Instagram page into a destination for entertainment, blending humor, culture, and creator-driven storytelling to make Meta’s innovations feel engaging and accessible. Our content approach ensures that the Meta family of apps (WhatsApp, Instagram, Facebook, Threads, Messenger, and Quest), along with Meta’s latest AI innovations, are showcased in ways that feel both compelling and native to social platforms.

With a social-first mindset, we bring Meta’s story to life—turning its platforms into more than just tools, but spaces where human connection, creativity, and entertainment thrive.