Walmart Social Content


Walmart tapped Adolescent to help Gen Z and Millennial consumers to see them as a trendy, fun retailer that “gets them”. We created quick, of-the-moment content to drive positive brand engagement, and usher in a new generation of Walmart customers.

Our Approach

Utilizing our vast network of creators and people-of-influence, we work in a streamlined “reactive content model” to create content that feels organic and at-pace with social trends.

The Results

The videos have given way to a new generation of Walmart enthusiasts. The content has quickly gone viral on TikTok, with several pieces reaching over a million views (and counting) on TikTok and Instagram.