American Dream Research Report
Get ready to rethink everything you thought you knew about Gen Z.
The Dream is Shifting
The American Dream once meant a white picket fence, a steady job, and financial security. But for Gen Z, it’s all about freedom, flexibility, and fulfillment. Our generation isn’t rejecting traditional success; we’re remixing it for a new era.
💡 "We're not chasing excess—we just want enough to live without anxiety."
What You’ll Discover in This Report
🔹 Stability vs. Mobility – 77% of Gen Z defines success as "not living paycheck to paycheck," but 32% still dream of a nomadic lifestyle.
🔹 The Rise of Influence as Currency – Only 2% want to be full-time influencers, but 66% see social media as a powerful career accelerator.
🔹 Mental Health is Non-Negotiable – 71% rank work-life balance as a top priority, and healthcare is our #1 career choice.
🔹 Money Moves – 73% of young Gen Zers still want to own homes, but we’re rewriting the financial playbook to get there.
🔹 Strategic Spaces – 74% say cost of living dictates where they live, and walkability is the new luxury.
The Big Takeaway?
Gen Z is not abandoning the American Dream—we’re rebuilding it on our own terms. We want roots and wings, tradition and innovation, security and freedom. Brands that understand this balance will be the ones that earn our loyalty.
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