Insights
Unlock the Gen Z Mindset.
We don’t just study Gen Z—we are Gen Z. Our youth-led research goes beyond trends to uncover the motivations, behaviors, and cultural shifts shaping the next generation. We equip brands with real, actionable insights to create meaningful connections.
Report: Gen Z and The American Dream
Gen Z isn’t rejecting the American Dream—we’re reshaping it. Adolescent explores how freedom, flexibility, and security define success for our generation.
Report: Gen Z at Work
Gen Z is reshaping the workplace—but are the myths true? This report debunks the biggest misconceptions and reveals what young talent really wants–helping businesses attract, engage, and retain the next generation of leaders.
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Report: Do Not Disturb
We know you want to connect with Gen Z, but cringeworthy tactics won’t work. This insights report taps 400+ Gen Z YouthTellers and reveals what they love, what makes them cringe, and how brands can earn their respect.
Blog
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Why SEO Video Services Matter More Than Ever
October 31, 2025
SEO video services are strategies and tools that optimize videos for search visibility. They include keyword targeting, metadata optimization, transcripts, thumbnails, and strategic video placement to help brands reach their audiences in a real way.
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How Product Sampling Programs Work
October 24, 2025
Product sampling programs are a great way marketers can encourage consumers to purchase a product. By allowing people to test a product before buying, authentic exposure is created and purchase intent is likely to increase by putting the product directly into people’s hands.
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Our 5 Rules for Gen Z Branding
October 17, 2025
Have you ever noticed how young people love some brands, and just tolerate others? The reason often lies in Gen Z branding. Fix yours with these five rules.
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Why Does Ambassador Marketing Work So Well To Capture Gen Z?
October 10, 2025
It's time to stop paying for one-off campaigns that rarely pay off, and instead invest in ambassador marketing.
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Brands Gen Z Loves and What Makes Them Special
October 3, 2025
Ever wondered why Gen Z loves certain brands, but will shop at others just because they have to? We break it all down in this article.
5 Things the Best Gen Z Ads Have In Common
September 26, 2025
Gen Zers want ads that reflect their values. Not boring ads asking them to buy something. Do these five things to shift your marketing strategy.
What Is Diversity Marketing and Why Does It Matter to Gen Z
September 12, 2025
Diversity marketing is here, and it's crucial to building ad campaigns that capture Gen Z's attention.
How Dollar Stores Became the Surprise MVP of Gen Z Shopping for Beauty
September 5, 2025
Gen Z may love high-end beauty products, but when it comes to trying new things they're heading straight to the dollar store.
Here's how AI is used in schools, according to Gen Z
August 22, 2025
AI has developed rapidly, now becoming a main part of learning. Here is how Gen Z students use AI in school, that is, if they use it at all.
Is Social Media Ruining TV, or Reinventing It? Gen Z Has Some Thoughts
August 15, 2025
Spoilers, edits, and secondhand watching: Welcome to the age of TV and social media integration.
Gen Z Redefines Male-Female Friendships. What It Means for Brands and Relationships Alike
August 8, 2025
For generations, the question of whether or not men and women can really just be friends has been debated, treated with suspicion, and even created thousands of rom-com plots that spin the idea that friends of your preferred sex are never just friends
What Gen Z Brands Get Right
August 1, 2025
To win over this generation, going viral will only help for a second. The most important thing is to build consistent relevance instead.
Comfort and Cost: The New Rules of Marketing to Gen Z
July 25, 2025
Marketing to Gen Z requires understanding a generation that is digitally native, battling economic uncertainty, and loves comfort almost as much as they love personal expression.
What Makes a Gen Z Listen to Influencer Podcasts?
July 18, 2025
Gen Z is curating their listening habits with precision, and unfortunately, not every influencer podcast will make the cut.
Why Gen Z and Athleisure Are Reshaping Fashion as We Know It
July 11, 2025
If you walk into college classrooms, high school cafeterias, any summer camps, and even college bars, you’ll notice the generation that owns more athleisure than anyone else: Gen Z.
Where Did the Party Go? A Deep Dive Into Gen Z Partying
July 8, 2025
Past generations may have partied like there’s no tomorrow when they were in their 20s, but when it comes to Gen Z… it’s a bit different.
Gen Z Wedding Etiquette: How the Next Generation is Shaking Up the Rules in 2025
June 10, 2025
Wedding season is officially upon us, with happy couples everywhere tying the knot.
The Best Back-to-School Ad Campaigns Aren’t Always About School
June 3, 2025
When most people hear ‘back-to-school marketing,’ the immediate reaction is school buses, backpacks, pencils, and apples for your new teacher. But that’s a cliche, and at Adolescent Content, we know that Gen Z doesn’t buy based on cliches.
Dupe It, Mute It, Sleep Through It
May 29, 2025
Arts, crafts, and authenticity matter to them. So when they see brands swapping out actual creativity for AI filler, it’s a hard pass.
Gen Z Isn't Just Talking About a Potential Recession, They're Changing How They Shop
May 27, 2025
A potential recession isn’t looking in the peripheral, it’s already effecting how Gen Z is shopping, and your business–even if you haven’t noticed it yet.
Crush hard. Tip better. Use ChatGPT (maybe)
May 22, 2025
As AI becomes standard in the workplace, the real debate isn’t whether students should use it, but how.
The International Influencer Campaign that Made Crocs the New ‘It’ Shoe
May 20, 2025
Ever find yourself wondering how Crocs went from garden clogs and quirky Jibbitz to the cool shoe Gen Z wears on vacation? How they became the go-to travel sandal you actually want to be seen in?
From Hot Ones to Hot Deals
May 15, 2025
Gen Z isn't waiting for economists to declare a recession; they're already building their financial bunkers.
12 Benefits of Working with a Content Production Agency
May 13, 2025
Whether you're a brand or a founder looking for cultural relevance to stay current in today’s fast-paced digital world or a creator looking to level up your profile, working with a content production agency can be the game-changer you never realized you needed.
Milk, Micro-Weddings, and Allowances
May 8, 2025
...with 38% specifically reaching for whole milk—full fat, no apologies. Plant-based milks are definitely in the mix (29% say that’s their go-to), but dairy hasn’t been canceled just yet.
Gen Z Travel Habits: Bougie on a Budget or Just Broke?
May 6, 2025
Gen Z is now here with a suitcase of dreams, a backpack of protein bars and ramen with nothing but a budget and a goal to see the world. And they do want to see the world.
Gen Z's Dream: Protein That Doesn't Look Like It Bench Presses
May 1, 2025
Low calorie, high fiber, minimal sugar, yes—but wrapped in a visual identity that doesn't feel like a leftover from 2010s gym culture. The first to crack this code won't just capture market share, they'll define an entirely new category.
Gen Z’s New Rules of Boycotting: From Cancel Culture to Conscious Consumption
April 29, 2025
If you thought cancel culture is over, it’s not. It’s just evolved. Gen Z has rewritten the playbook, with boycotting taking center stage in this shift.
Gen Z is Feeding the Dog in Them
April 24, 2025
Gen Z isn’t lazy—they’re just over it. So if the middleman has to go, and the kibble has to come, so be it. They’d rather have the ease than a homemade souffle, it seems.
Why Gen Z Is Craving IRL Experiences More Than Ever
April 22, 2025
In a world built on scrolls, swipes, and screen time, Gen Z is proving that they need the community that comes from IRL experiences.